Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. (Photo Credit: Deposit Photos, Canva).

Pitching 100

Pitching Real Estate Banking How To 100

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Brands that track a journalist’s beat and previous coverage have a much better understanding of stories to come and ways to pitch for those stories.

Case Study 192

Case Study How To Media Pitching 192

PR for Anyone

APRIL 30, 2020

If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. Would it be different?

Publicity 173

Publicity How To Insurance Insurance 173

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Build a Content & Expert Quote Bank Audit client websites early to identify reusable content that can be adapted for reactive stories. So like, yeah, so you talked about having like a content bank, right?

Strategy 62

Strategy SEO Banking Pitching 62

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

PRSay

SEPTEMBER 25, 2020

Along with other agencies, we were asked to submit our pitch. We won the pitch, and were asked to submit a detailed plan that included the costs involved. They hesitantly agreed, and then transferred the payment into our bank account. At the time, Karachi, the commercial hub of Pakistan, faced political unrest.

Ethics 158

Ethics Banking Pitching Analysis 158

Flack's Revenge

NOVEMBER 22, 2022

For Sam Bankman-Fried and his crypto exchange FTX, the simple answer is that a leaked balance sheet leads your biggest rival… to instigate a sort of “bank run”… exposing billions of dollars in shortfalls you apparently created by riskily investing money that wasn’t yours.

Banking 177

Banking Employee Financial System 177

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. It looks like Aunt Tilly is learning her robo-clock is worth some bank.

Pitching 67

Pitching Strategy Local Banking 67

Buzzstream

JANUARY 16, 2025

To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied. And, with the pool of journalists getting slimmer, its important to get pitches relevant and valuable for each contact, in order to build a good relationship.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or jump on their website and hear identical sales pitches […].

Banking 94

Banking Brand Branding Customer Service 94

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The PR pitch deluge inevitably follows. The result is little bandwidth for a hundred or more pitches, let alone pitches from strangers with no previous connection. by Frank Strong.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. However, you don’t necessarily need to break the bank. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. 3) The Best Pitch is no Pitch.

Pitching 60

Pitching Infographics SEO Creativity 60

ImPRessions - Crenshaw Communications

MARCH 31, 2016

College applicants are advised to apply to enough schools to ensure acceptance somewhere, but not too many schools so as to wear oneself out (or break the bank). With pitching stories to media, it’s equally important to cast a wide enough net to ensure some success for story placement.

Pitching 120

Pitching Banking Publicity Media 120

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 119

Marketing Pitching Survey Study 119

PRSay

APRIL 18, 2024

Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites. (Song: “Shake It Off”) Be compelling. Swift’s songs are never formulaic. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 188

Leadership Storytelling Viral Banking 188

Prakkypedia

AUGUST 11, 2014

The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas. I have joked about spam emails on Prakkypedia before – the nonsensical, clumsy approaches made over email which trot out very similar pitches.

Privacy 108

Privacy Banking Print Fashion 108

Sword and the Script

DECEMBER 23, 2014

Berkshire Hathaway now employs 330,000 people according to the memo and the reference to Salomon Brothers stems a Treasury bond scandal that resulted in “the largest fine ever levied on an investment bank at the time.” Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Flack's Revenge

NOVEMBER 21, 2018

Then, another time, I was pitching a journalist for a product review: Joe, you really need to check out this great app it will totally hose your phone. All my bank accounts have been emptied. I was writing my boss, asking for some much-needed time off: Jordan, can I take off the week after STOPPPPP!!! That’s weird,” I thought.

Google 168

Google Writing Banking Meeting 168

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Dig into your data bank. See this earlier post for tips on reactive media pitching. But make sure the idea doesn’t come out of left field; it can and should come from a place of authenticity and be relevant to the mission and ethos of the company. Start an executive blog.

Video 160

Video Banking Data Software 160

Sword and the Script

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 166

B2B Case Study Survey Content Marketing 166

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” The plugins can be used to help PR pros customize their pitches to a specific contact.

Software 147

Software B2B Pitching Data 147

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Plus, AI tools are playing a role on the other side of the media relations coin: journalists are beginning to use AI solutions to read pitches, generate story ideas, and gauge what their audiences want to read. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

SEPTEMBER 23, 2016

The first step to not breaking the bank is understanding what factors go into making a media tour. Your Pitch Team. From a media relations perspective, we have our broadcast pitch team reaching out to television and radio producers throughout the country. There are very few limits to what we can accomplish.”.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

MAY 11, 2015

Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Comparison Pitching 120

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Local 62

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105