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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Credibility is like money in the bank for brand reputation. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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A letter to break your heart

Prakkypedia

The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas. Ironically, some recipients might feel that their privacy has been invaded. Scam-warning letters are on their way.

Privacy 108
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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

He is relied upon by Fortune 500 and Global 1000 companies, including AWS, US Bank, EY, Deloitte and Anglo American, for his scalable cross-functional plans that leverage existing infrastructure and operationalize ethics practices.

Ethics 133
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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Consider the recent innovations around generative AI.