Buzzstream

JANUARY 16, 2025

Identify Quick-Wins As we see more video content and social news reporters in the media, auditing a client’s organic social channels for potential expert-led pieces or viral products to push out could be a good place to start. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 133

Brand Branding Film Insurance 133

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Buzzstream

FEBRUARY 3, 2021

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents.

Social Media 120

Social Media Conference Media Corporate 120

Stern + Associates

FEBRUARY 7, 2014

How is your company’s beer—or pasta sauce, or banking services, or toothpaste—better than anyone else’s? But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute.

Leadership 98

Leadership How To Enterprise Viral 98

Buzzstream

OCTOBER 17, 2018

Content marketers need to realize that there are only so many viral holiday ideas you can produce—you can’t bank on being the first to produce an idea, especially when the success of your campaign is limited to a few weeks. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready.

Pitching 105

Pitching Viral Data Content Marketing 105

The Resolution Blog

MAY 11, 2016

So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral. Read our interview with Johan van der Zanden, Communications Director at ING Bank and hear how Agile transformed their global PR.

Creativity 120

Creativity Comparison Consumer Examples 120

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Would Blazek allow her to subscribe to her 7,300-member job bank and connect with her via LinkedIn, asked Mekota?

LinkedIn 67

LinkedIn Crisis Viral Banking 67

David PR Group

OCTOBER 6, 2017

His disparaging words were captured on video and posted online, turning him into a viral sensation. You are being watched in the bank, the grocery store and when you are pumping gas – and a bunch of other times each day. Also last year, a Miami man went on an epic rant about the election in a local coffee shop.

Social Media 73

Social Media Airlines Media Reputation 73

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content. Paid Content.

Viral 52

Viral Video Social Media Creativity 52

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? A good video camera is definitely important, but don’t break the bank for one. in Communication program.

Video 95

Video Facebook Twitter Viral 95

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Tangerine, a digital bank based in Canada, covers breaking financial news a few times per year, so the content team found a way to reduce the red tape for those unique situations.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

AUGUST 28, 2019

This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?

Survey 98

Survey Comparison Data Analysis 98

David PR Group

JULY 28, 2015

Restaurants, retail stores, banks, government buildings and even your neighbors are equipped with cameras, so if you are walking your dog, depositing your paycheck or just grabbing a cup of coffee, there may be video evidence of it somewhere. We didn’t spy on the neighbors, but we could have.

Reputation 40

Reputation Viral Privacy Retail 40

Buzzstream

SEPTEMBER 11, 2024

Um, and we basically have like this big bank spreadsheet of just all of these amazing campaigns that we’ve seen. Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? some sort of idea. Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Mindful Marketing

MARCH 21, 2020

Although less extreme than those of the Colvin brothers, these tactics also seem “Mindless”: Groupon : specials on Swedish massage, axe throwing, ice skating, and even “group bowling” Local Flavor : offers on experiences such as billiards, salt room, and climbing walls Bed Bath & Beyond : promotional copy reading, “Put (..)

Viral 75

Viral Marketing Retail Transportation 75

PRSay

APRIL 18, 2024

From giving $100,000 bonuses to truck drivers who made her Eras tour possible to donating to food banks in the cities where she toured, Swift sets an example for us all by doing well and doing good. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. I recall canceling my account at a bank after reading about a money-laundering scandal involving the company in question. She politely told me she understood and ended the call.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Buzzstream

FEBRUARY 12, 2025

Obviously the dream is to come up with something that could go viral. Let’s say we took on a client that was a blood bank. Maybe let’s say it was a blood bank client. With the blood bank, maybe they’ve got no data, but maybe we go look, you’re a blood bank and it’s coming to Halloween.

Digital PR 62

Digital PR Measurement SEO Google 62

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Money affects everyone.

Financial 108

Financial Industry Report Insurance 108

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Mark My Words

AUGUST 17, 2020

Their latest salvo was into the reigniting furore around asylum seekers travelling across the channel with a Tweet aimed at Priti Patel going viral. People in glass houses’ is a useful adage for brands wanting to put themselves out there.

Industry 60

Industry Viral Banking Media 60

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. “Not all predictions are positive. For this, I apologize.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

AUGUST 8, 2016

And also… this amazing viral video. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. If you could only eat one thing for the rest of your life, what would it be and why? And they are HEALTHY.

Course 40

Course Local Creativity Twitter 40

Ethical Voices

SEPTEMBER 22, 2022

TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. This incident dealt with selling the ice cream in the West Bank. . . This week there were quite a few ethical issues. Walking the walk on climate change – Greenwashing and purposewashing is running rampant.

Ethics 52

Ethics Viral Banking Engineering 52

Flatiron Communications

JULY 25, 2014

We also can predict which videos are about to go viral. We started in the financial industry helping hedge funds and banks find actionable information as a trader across a sea of Twitter in real time, i.e., to make trades faster. David Clinch, executive editor, Storyful.

Airlines 37

Airlines Journalism Twitter Social Media 37

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Frequented by influencers and celebs, it’s no wonder it’s almost impossible to get a reservation.

Fashion 78

Fashion Viral Trends Television 78

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Frequented by influencers and celebs, it’s no wonder it’s almost impossible to get a reservation.

Fashion 60

Fashion Viral Trends Television 60

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. This issue sometimes creates further ethical issues listed in this section.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

FEBRUARY 1, 2025

” Helping fuel the knockoff bags’ viral rise was a phenomenon some have dubbed “ dupe culture ,” which describes the trending consumer tendency of buying less expensive product facsimiles in favor of more prestigious and pricey originals. Q2: Can a handbag be patented?

Ethics 66

Ethics Retail Apparel Fashion 66

Contently - Strategy

JANUARY 23, 2019

” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. . “It’s whatever people are asking about today in the world. That’s the viewer centered answer.” …quickly stifles both creators and their audience.

Media 110

Media Journalism Content Marketing Education 110

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

After it came to light that millions of fake customer accounts were set up by Wells Fargo staff to pad their sales figures, the bank agreed to pay $185 million to settle claims, and CEO John Stumpf apologized and vowed to do better. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. And you can bank as much of the budget as possible into outreach which should improve link velocity. The key to this campaign is going to be getting coverage from this one journalist. And obviously that’s the dream, right? It’s faster.

Digital PR 62

Digital PR SEO Pitching Strategy 62