Sword and the Script

FEBRUARY 11, 2025

And that conjures this important question: How can communicators pitch an LLM? Below is a bit of what I heard from professionals who have been experimenting with pitching genAI. I submitted a query through Peter Shankmans new Source of Sources service and asked that very question. I havent experimented with the service in the U.S.

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Pitching Communications SEO Google 129

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?

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Pitching Data Privacy Writing 370

Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

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Enterprise Internal International Blogging 307

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

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Report Blogging Pitching Company 325

Sword and the Script

OCTOBER 29, 2024

A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We put a similar program in place for contributed articles, pitches and press releases too. Over time you can add volume.

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Marketing eBook Guidelines B2B 215

PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas. Remember that pitching consistency is the key for success.

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Real Estate Pitching How To Television 221

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

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Blogging Marketing How To Pitching 195

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Measurement Pitching Data Media Relations 195

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. That works out to one post per week, which is like clockwork. See you next year!

Blogging 159

Blogging Software Google Content Marketing 159

OnePitch

NOVEMBER 7, 2024

PR professionals juggle multiple responsibilities—crafting pitches, monitoring media coverage, and strategizing with their team. However, these tasks can quickly become overwhelming without proper tools that help streamline workflows and enhance productivity.

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Tools Pitching Resources Blogging 100

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Pitching Data Technology Storytelling 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Iterative PR Measurement.

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Media Training Crisis Communications Conference Corporate 397

Sword and the Script

APRIL 1, 2025

The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.

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Software Pitching SEO Tools 158

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

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Software Measurement B2B Training 176

Sword and the Script

FEBRUARY 4, 2025

There are reporters who will open an email pitch if youve proven to be a historically reliable source. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). After all, its called earned media for a reason. Check out my services. >>>

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Financial Report Pitching Journalism 147

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

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Measurement SEO Web Social Media 356

5W PR

NOVEMBER 22, 2024

Then, there is pitching stories effectively. Compelling pitches that capture journalists’ attention and align with their editorial interests increase the chances of coverage. Tailor pitches to each specific outlet and journalist. When providing any content, it needs to be of high quality.

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Corporate Communications Crisis Communications Crisis 130

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

OnePitch

OCTOBER 30, 2024

On our "Coffee with a Journalist" podcast, we bridge the gap between journalists and publicists by offering tips on crafting the perfect pitch. In this blog, we’ve compiled the pitching preferences of some top journalists from our recent episodes. Here’s how they like to be pitched effectively:

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Pitching Blogging 104

Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.

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Examples Pitching Writing How To 78

Ronn Torossian

SEPTEMBER 24, 2018

While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same. The post What Your Degree in Public Relations Will- and Won’t- Teach You appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Publicity Engineering Education Pitching 309

Cision

JUNE 9, 2021

To follow up, or not to follow up? That is the question.

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Pitching Blogging 349

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. This week, we’re walking you through the mechanics of developing a strong business case for PR.

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How To Measurement Writing Data 396

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. And whose voice do you use?

Writing 294

Writing Journalism Pitching Report 294

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

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Training Media Training Crisis Communications Reputation 370

Notified

SEPTEMBER 5, 2024

Our blog explores this important question – featuring insights from Michelle Garrett’s recent webinar.

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Pitching Blogging Media Relations Media 162

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

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Case Study Writing Pitching SEO 231

Sword and the Script

SEPTEMBER 24, 2024

In this case, I’d interview the customers and write up a contributed article to pitch. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process. We shifted the conversation to sharing expertise.

B2B 141

B2B Case Study Study Conference 141

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. It’s the worst-kept secret in most PR firms. .

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Pitching Content Marketing Measurement Social Media 308

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. Beyond site visits comes what those visitors do once they’re on that company’s website.

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Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Hotels 370

Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? The Futurism blog recently outed the tech news site CNET for using AI to write erroneous articles. Sure, it’s fun to mess around with ChatGPT but what next? Will it turn on us? Those in the creative fields are the most freaked out.

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Pitching Writing Creativity Tools 168