Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. . Their blog is aptly called “ Shopify Insider.”

Branding 254

Branding Brand Web Content Marketing 254

The Proactive Report

JANUARY 24, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” That sounds remarkably like Digital PR. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Internal 100

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Branding Brand Engineering 88

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

The Proactive Report

FEBRUARY 3, 2015

https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Social Media 100

Social Media Digital PR Media YouTube 100

Sword and the Script

APRIL 1, 2025

Semrush has also made two notable acquisitions of publishers companies that have build audiences around marketing and SEO. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy. Third Door Media publishes marketing trades including Search Engine Land and Martech.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

FEBRUARY 22, 2016

PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. So a 1200-word article with real substance will get 23% more engagement and 11% more views.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. So a 1200-word article with real substance will get 23% more engagement and 11% more views.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. What does that mean in the context of the Backlinko study?

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Social Media 100

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked. Family think I’m a bit bonkers, reading all these blogs and passing them on for free. Until… Last Night a Blog Post Changed My Life. Thousands of them.

Blogging 75

Blogging Print System Sports 75

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Get the Digital PR Tips newsletter every Monday. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Branding Brand 100

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. I do this to promote each new piece of content. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Trustworthy content from an authoritative source.

Google 113

Google Guidelines Web B2C 113

Cision

OCTOBER 19, 2015

PR professionals are no longer solely responsible for communication. Now, they’re also in charge of social media and content marketing. Successful PR professionals are embracing these activities and combining them to make their jobs easier. Get more out of your content by increasing its longevity. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. I do this to promote each new piece of content. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Marketwired

JANUARY 26, 2016

Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR.

Branding 100

Branding Brand Customer Service Reputation 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! What was the result?

LinkedIn 100

LinkedIn Branding Brand SEO 100

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

Digg 104

Digg SEO System Reddit 104

5W PR

MARCH 29, 2024

Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key. Content marketing through insightful blog posts, articles, and industry reports further cements the brand as a thought leader.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Rock the Status Quo

APRIL 28, 2016

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. THAT’S the magic of integrating content marketing with SEO. So how do you sell if content is educational and not promotional? Ads sell, content educates.

SEO 100

SEO Education Content Marketing Engineering 100

Rock the Status Quo

APRIL 28, 2016

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. THAT’S the magic of integrating content marketing with SEO. So how do you sell if content is educational and not promotional? Ads sell, content educates.

SEO 100

SEO Education Content Marketing Engineering 100

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 79

SEO Strategy Software Digital PR 79