Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

OCTOBER 29, 2018

He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 127

Blogging Survey B2B Analysis 127

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 88

System Tools Policies Measurement 88

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 137

Measurement B2B Google Financial 137

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. The post The Rise of Influencer PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

DECEMBER 25, 2024

Establish measurable KPIs to track the success of the campaign. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The report says winning marketing teams are “3 times more likely to be fully integrated” by a measure of 39% for winning marketers versus 12% for the laggards.

Study 148

Study Branding Brand Marketing 148

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results. Choosing the Right Format for The Story The choice of format is crucial in delivering the story effectively.

Storytelling 78

Storytelling Branding Brand How To 78

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. And I have.

Google 157

Google Course Survey YouTube 157

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives.

Video 78

Video How To Marketing Television 78

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

MARCH 26, 2025

The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm. For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. A blog-eat-blog world . Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

FEBRUARY 16, 2025

The brand provides detailed style guides and product education while allowing influencers creative freedom within established parameters. Measuring Partnership Success Traditional metrics like reach and engagement matter, but long-term partnerships require broader success measures.

Branding 78

Branding Brand Marketing Guidelines 78

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78