Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. Google is Killing FeedBurner Email; Here are 4 Alternatives. If you want first-party data….

Blogging 133

Blogging Software Google Content Marketing 133

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. Two words: Google Analytics. For lots of reasons.

Social Media 87

Social Media LinkedIn Media Analytics 87

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Not exactly.

Google 52

Google Strategy Reddit SEO 52

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 120

Analytics Google Measurement SEO 120

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. Blog Monitoring Questions.

Analytics 52

Analytics Google Case Study Data 52

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Use a Period Before Your Tweet.

Social Media 120

Social Media Media LinkedIn Small Business 120

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Give me some context!

Social Media 68

Social Media Media Video Facebook 68

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Supporting this observation, a Google search for “ old influencers ” produces a telling People also ask question: “Are there any influencers over 40?”

Social Media 81

Social Media Media Fashion Instagram 81

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. Google is very secretive about their algorithms, so these are tough questions to answer.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

JUNE 9, 2015

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens?

Social Media 120

Social Media Data Media Employee 120

PR for Anyone

NOVEMBER 5, 2021

It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you? 2) Do you have at least one social media platform that you are active on? 5) Do you regularly pitch the media?

Real Estate 130

Real Estate Google LinkedIn Social Media 130

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It It wouldn’t be on Google if it weren’t okay to use!) Right where it counts! What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

Google 84

Google Newspapers Financial Web 84

5W PR

OCTOBER 22, 2024

Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

Travel 78

Travel Marketing Engineering Advertising 78

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet. He also blogs.

Google 110

Google Social Media Groups Twitter 110

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Buzzstream

OCTOBER 30, 2024

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. The blog area has over 1.2K Glassnode was another one.

Analysis 114

Analysis SEO Data Software 114

Melissa Agnes

JANUARY 29, 2015

It’s very important for your crisis communications to be ranked well in the search engines – especially in a crisis when countless high-ranking news and blog sites will be writing about the incident, and you don’t want their communications outranking yours, as much as possible. Tweet this!) Pretty important.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. In South Korea, like other countries, social media has come into the spotlight.

YouTube 94

YouTube Marketing Local Chemicals 94

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Buzzstream

JUNE 17, 2024

As of May 2024, Google and Yahoo have new email guidelines to avoid spamming users with unrelated emails. Try a Google Search The easiest way to find relevant people to email is via Google Search. If you wanted to do an email outreach campaign to get people to link to a new travel report, you’d Google search for travel blogs.

How To 123

How To Travel Digital PR Google 123

Contently - Strategy

AUGUST 7, 2024

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. It’s possible that organic search may even be the primary driver of visitors to your blog or site, and yes, it may (ideally) even help generate leads and drive sales.

SEO 75

SEO Google Engineering Web 75

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103