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Understanding the Target Audience The first step in a successful CPG productlaunch is understanding the target audience thoroughly. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around ProductLaunches. March: Revisit Your Best Content.
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.
When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.
ProductLaunches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like productlaunches, special editions, holiday sales, CSR efforts, industry insights, or milestones.
You can also use shorter ‘clips’ to tease longer videos or productlaunches while encouraging people to watch the entire long video content on the company website or YouTube channel. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
On top of having a website, you need to build an interactive blog that engages and inspires your audience. Don’t forget to create stories for all of your upcoming productlaunches too! These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence.
The right influencer can be your best friend when trying to publicize your product or place. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service. Content Creation Content creation lies at the heart of PR success.
ProductLaunches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.
In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. My 5 Most Popular Posts of 2015 via @profkrg.
List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. You can also try using the 42 essential AI prompts for investor relations professionals.
Perhaps you have a new productlaunch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Press releases can give you more content ideas based on the quotes, infographics, and statistics they contain. Concise Conclusion.
When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. The goal is to be repeatedly recognized.
February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around ProductLaunches.
Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts. This can include sharing exclusive discount codes or highlighting their product recommendations.
This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. Write Your Press Release in the Right Format. Craft a Good Headline. Prioritize SEO Practices.
list and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.
If you’re simply scheduling tweets about a new productlaunch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Links back to your event press kit, company blog, etc.
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.
Use the video option to tease upcoming productlaunches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic.
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