5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 2, 2025

Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. These events are ideal for product launches or brand partner announcements and require a mid-size budget for a more intimate, curated experience.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! For example, a product launch article could be rewritten from the customer perspective. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Branding 370

Branding Brand Media Measurement 370

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.

Storytelling 78

Storytelling Branding Brand Transportation 78

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.

Ethics 117

Ethics Product Launch Data Trends 117

Sword and the Script

AUGUST 4, 2015

In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script. Strategy announcements (manifesto). Contributed articles. Thought leadership webinars. White papers (true white papers).

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Onclusive

JULY 13, 2021

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

DECEMBER 11, 2024

Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. The post The Power of Esports in Video Game Marketing: How Brands Are Cashing In appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Video 78

Video Brand Branding Marketing 78

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

JANUARY 16, 2025

Securing Media Coverage Targeting beauty publications, lifestyle blogs, and digital platforms that cater to the brand’s target audience is crucial. Highlight new product launches, brand collaborations, and unique stories that pique media interest. Press releases should be concise, informative, and engaging.

Branding 78

Branding Brand Marketing How To 78

5W PR

FEBRUARY 1, 2025

The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By providing the right structure, support, and recognition, organizations can transform their workforce into powerful brand ambassadors who drive meaningful business results.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 19, 2025

This generated significant earned media coverage in both traditional outlets and parenting blogs. The post Maximizing PR Impact During Peak Toy Season appeared first on Public Relations Blog | 5W PR Agency | PR Firm. While mainstream coverage remains valuable, social platforms often drive immediate sales impact.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Follow-Up Tactics: Additional Content: Publish secondary articles, blog posts, or social media updates to keep the conversation going. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post is the perfect basis for a press release. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Prowly

FEBRUARY 20, 2025

To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To International 104

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. by AmyVernon Interesting read.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

Waxing UnLyrical

OCTOBER 12, 2016

I (smartly, I might say) hired Shonali Burke to whip my butt into gear, convince me to take measurement seriously and to get all social with the promotion – of which, she said, I had boatloads to do (she actually said something else, but WUL is a family-friend blog). How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

PRSay

SEPTEMBER 17, 2019

When Popeyes launched its sandwich on Aug. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. 12, the country took notice. And at MediaSource , driving big results is what we’re all about.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Whether on social media, websites, blogs, broadcasts or forums, you'll know who talks about your competitors and when. Offline mentions are no problem.

Print 104

Print Analysis SEO Tools 104

Onclusive

MAY 24, 2017

Let’s look at a slice of an article from our blog to illustrate what a computer sees: After entities within an article are recognized, our technology identifies constituent parts of each sentence and determines how the words relate to one another. Articles in their raw form aren’t measurable.

Measurement 150

Measurement Analytics Product Launch Data 150

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154