5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. The post The Role of PR in Influencer Marketing for Martech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Guidelines 78

Guidelines Branding Brand Marketing 78

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. This generated significant earned media coverage in both traditional outlets and parenting blogs.

Retail 78

Retail Storytelling Pinterest Product Launch 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

5W PR

AUGUST 31, 2020

Whether creating animated GIFs for social media pages, emails, or blog posts, communication pros can follow a somewhat identical process. To illustrate, after planning for a product launch and creating appropriate content, PR marketers can develop GIFs that capture the product launch and the importance of the new product.

Product Launch 166

Product Launch Strategy Television Storytelling 166

PRSay

SEPTEMBER 17, 2019

When Popeyes launched its sandwich on Aug. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 149

Product Launch Storytelling Social Media Video 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

Branding 104

Branding Brand How To Measurement 104

Cision

MARCH 30, 2016

In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Branding Brand 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

5W PR

AUGUST 26, 2024

By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena. Authentic storytelling Successful influencer collaborations are rooted in authentic storytelling. Furthermore, influencer attendance at events can attract media attention and generate additional publicity for the brand.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

MAY 30, 2024

Writers and editors employed by tech publications, websites, and blogs. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.

Technology 78

Technology Product Launch Construction YouTube 78

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Video Interviews 117

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Interviews Community Consumer 78

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Branding 78

Branding Brand How To Product Launch 78

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Branding 60

Branding Brand Local Product Launch 60

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Don’t forget to create stories for all of your upcoming product launches too! Press Releases Are Old News.

Reputation 120

Reputation Product Launch Brand Branding 120

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. The right influencer can be your best friend when trying to publicize your product or place.

Travel 81

Travel Tourism Industry Publicity 81

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Beyond PR

AUGUST 18, 2016

Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. Save time and money.

Branding 40

Branding Brand Product Launch Guidelines 40

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

NewsWhip

JUNE 10, 2021

It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prowly

MARCH 6, 2025

Marketing campaigns, advertising, storytelling, social media, customer experience. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image.

Branding 80

Branding Brand How To Guidelines 80