Business Wire

DECEMBER 7, 2023

Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

Media Relations 433

Media Relations Trends Blogging Privacy 433

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

Business Wire

JUNE 8, 2021

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.

Blogging 455

Blogging Reputation Social Media Media 455

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Remote PR Jobs

MARCH 11, 2025

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report?

Writing 230

Writing Report How To Analysis 230

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 404

Writing Blogging Social Media Communications 404

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 409

Reputation Blogging Agency Consumer 409

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 399

Small Business Blogging Customer Service Social Media 399

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 365

Blogging Media Trends Twitter 365

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps.

Blogging 239

Blogging Ethics Social Media Privacy 239

Sword and the Script

OCTOBER 29, 2024

A third example of a program is running a corporate blog like a news site. Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We also did external comms (PR), internal comms, social media and analyst relations.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Sword and the Script Media can help with B2B marketing, PR and social media. B2B marketers say paid social media (65%) and email (64%) are the most effective channels ( source ) 12.

B2B 180

B2B Survey Marketing Analysis 180

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

Remote PR Jobs

FEBRUARY 25, 2025

These can include increasing brand awareness or securing media coverage. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment.

Google 156

Google Course Survey YouTube 156

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear.

Sports 121

Sports Travel Newspapers Media Relations 121

Agility PR Solutions

NOVEMBER 12, 2024

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially.

Web 105

Web Video Social Media Blogging 105

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Measurement. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Lastly, brands should leverage social media to the best of their abilities. That means the impact of the media coverage on sales and marketing performance.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 105

Content Marketing Industry Marketing Education 105

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Let’s congratulate and support Wei by sharing his video on social media! If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

5W PR

DECEMBER 27, 2024

This can be done through in-game social features, dedicated community forums, or social media platforms. The post User-Generated Content in Video Game Marketing: Building Community Through Engagement appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Community 144

Community Video Marketing Creativity 144

Sword and the Script

DECEMBER 3, 2024

According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176