5W PR

DECEMBER 11, 2024

This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.

Product Launch 88

Product Launch Resources Report Strategy 88

5W PR

JANUARY 2, 2025

Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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SEO Social Media Crisis Communications Media 143

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty products often boast unique textures, such as cushion foundations, whipped creams, and jelly masks, offering a multi-sensory experience. Yet, in recent years, a distinct wave has emerged Korean beauty, or K-beauty.

Brand 78

Brand Branding Marketing How To 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

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Brand Branding Employee Case Study 104

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

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Analysis Brand Branding How To 104

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

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Brand Branding How To Measurement 104

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. This requires thinking beyond standard product launches to identify stories that resonate with both media and target customers.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. From smart mirrors analyzing skin in real time to customized skincare devices, AI-powered products were a dominant force at CES.

Technology 78

Technology Product Launch Analysis Storytelling 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. For example, a company, Kraton, unveiled a new brand identity at K 2016.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Be sure to space out announcements.

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How To Social Media Product Launch Construction 259

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. This generated significant earned media coverage in both traditional outlets and parenting blogs.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc.

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Writing Communications How To Internal 104

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Follow-Up Tactics: Additional Content: Publish secondary articles, blog posts, or social media updates to keep the conversation going. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months.

Instagram 120

Instagram Video Brand Branding 120

5W PR

AUGUST 31, 2020

Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable. With the internet culture becoming more prevalent, brand managers should embrace GIF’s to respond to clients on different social media platforms.

Product Launch 166

Product Launch Strategy Television Storytelling 166

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. They’re here to stay. But a press release is only as good as its distribution.

SEO 279

SEO Print Financial Product Launch 279

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

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Twitter Ethics Pitching Product Launch 197

PRSay

SEPTEMBER 17, 2019

When Popeyes launched its sandwich on Aug. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. And it shouldn’t always be about your brand. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service.

Trends 120

Trends Communications Big Data B2C 120

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Product Launch 78