Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. Beyond site visits comes what those visitors do once they’re on that company’s website.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. In a year-over-year comparison, however, journalists stating that PR professionals are a “preferred source” of information declined six percent from 42 percent and 36 percent. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Prowly

MAY 17, 2024

This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Prowly

JUNE 11, 2024

That’s why we came up with the idea to provide a full top seven Cision alternatives comparison.

Comparison 104

Comparison Tools Blogging 104

Onclusive

OCTOBER 10, 2017

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Filtering and searching are now more intuitive and allows everything from quick look-ups to complex assessments of campaigns. New capabilities in competitor analysis.

Software 207

Software Analysis Comparison Trends 207

Polaris

DECEMBER 13, 2014

Blog posts—e.g., Blog posts—e.g., The company’s bottom-of-the funnel content options include: Blog posts—e.g., Hiring a paralegal versus a collection agency: A price comparison. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Instructional videos—e.g., The Middle of the Funnel.

Small Business 162

Small Business Marketing eBook Comparison 162

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. Analyze success rates and other metrics based on reader engagement. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. For example, if blogs are a key target for you and a blogger you work with has been working hard to promote and grow their blog. How could this affect your reports?

Comparison 120

Comparison Engineering SEO Google 120

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Software Analytics Measurement 195

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service?

Trends 182

Trends Marketing Wikipedia Reddit 182

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Endorsed and paid for by Carrie’s Inner Geek.).

SEO 100

SEO Comparison Content Marketing Social Media 100

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog. If you're looking for a Google Alerts alternative, you might have found it right here.

Google 78

Google Comparison Blogging How To 78

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares.

Brand 128

Brand Branding Guidelines Creativity 128

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Start your email series with an offer, such as a free whitepaper. Content Creation.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

SEPTEMBER 1, 2020

For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. Agility PR Solutions saw business up “4.9% from a year earlier in Q2 2020 and up 9.3% million (USD) up 9.5%

Internal 148

Internal International Tools Software 148

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google Writing SEO 62

Stephen Waddington

JULY 10, 2019

Omit anything you want (as long as you know you’re doing it)” I often use a tool called Hemingway to edit my written work for my blog. You can see the comparison of two versions of a blog post. A first draft of a blog post incorporate mark up from the Hemingway app. I've run this blog post through Hemingway.

Writing 92

Writing Newspapers Comparison Web 92

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Let’s revisit our top blog posts from the second quarter: 1. Blogging Uncategorized shift archives' When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Here’s how. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

Landis PR

MAY 24, 2021

Blog courtesy of Susan McNair, Currie Communications. By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Photo courtesy of Pexels.

Report 84

Report Comparison Financial Analysis 84

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

Prowly

JANUARY 31, 2025

In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns. Step 3: Choose key metrics to track 1 Website traffic Website traffic tells you how many visits you get online and what people do on your site (browse more, click, or maybe close the tab).

Analysis 104

Analysis Brand Branding How To 104

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? So, it’s no stretch to suggest that many young football players who wear the BRADY brand emulate #12 and welcome comparisons to him.

Apparel 76

Apparel Comparison Sports Training 76

NewsWhip

JULY 14, 2020

This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Blog posts offer valuable information to audiences. Visualize data, statistics, and comparisons in an easily digestible format of an infographic.

Infographics 78

Infographics Engineering Comparison Case Study 78

Contently - Strategy

MAY 7, 2020

In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. The subscribers and loyal audience members from the blog acted as a built-in market for Glossier’s line of products. As far as finding good examples, take a page out of Hollywood’s playbook.

Content Marketing 141

Content Marketing Marketing Case Study International 141

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Lloyd is the President and Narrative Lead of Curious Public. According to NewsWhip’s data, there have been 7.5

Brand 148

Brand Branding Sports Crisis 148

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts. Just like you share blog posts on social networks or send them to your email list, you need to let people know about each new episode of the podcast. Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. The post Updating Brand Values to Ensure You’re Connecting With Today’s Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

OCTOBER 8, 2019

Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you enjoyed this post, you might also like: How Long Should a Blog Post be in 2019? 43 cents per click.

Content Marketing 85

Content Marketing Marketing Comparison Measurement 85

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may want to assign numerical scores on scales from 1-5 or 1-10 to facilitate comparisons between campaigns, channels or time periods. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. When you visit the website, enter in your keyword(s) and click search. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

JUNE 25, 2015

It's perfect for working out topics and timings for content and blog posts and news stories. As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Google Trends is an amazing tool and one I use weekly. Plan for when the world wants the story.

Google 120

Google Analytics SEO Comparison 120

Stephen Waddington

NOVEMBER 10, 2019

Johnston’s comparison of Corbyn with Stalin is a bid to overstate his socialist views, but it’s almost certainly fallen wide of the mark. The comparison between that and Mr Corbyn wanting to raise taxes on the rich is absurd?" “The comparison between that and Mr Corbyn wanting to raise taxes on the rich is absurd?"

Comparison 62

Comparison Sports Examples Blogging 62

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page).

SEO 60

SEO Tools Comparison Google 60

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78