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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

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Build Organic Traffic for Your Organization by Creating Content for Your Specific Audience

5W PR

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. Get creative with compliance.

Financial 108
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Measuring PR success in terms of quantity and quality

Presspage

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent.

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The Well Written Press Release #6: Include Multimedia

ISEBOX

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. The takeaway there is that images matter.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….

Software 117
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The Rise of Multimedia Content

ISEBOX

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. A comparison of the side-by-side sketched images is shocking.