This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.
We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.
SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.
In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.
Blog posts—e.g., Blog posts—e.g., Do we have the internal resources to manage the collection process? The company’s bottom-of-the funnel content options include: Blog posts—e.g., Hiring a paralegal versus a collection agency: A price comparison. Instructional videos—e.g., The Middle of the Funnel.
Want to see how to do this for your blog? Let’s revisit our top blog posts from the second quarter: 1. Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. Here’s how. Marketing Analyst.
Blog courtesy of Susan McNair, Currie Communications. By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Photo courtesy of Pexels. Where does this leave us? Want to do your own digging?
Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.
While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….
I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.
When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. And Other Key Blogging Statistics You Should Know].
If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.
For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparisonblog post, it was critical for this post to land high on the SERP (search engine results page). Domain Authority.
Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.
Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. There’s no mention of salary comparisons, which is a long-standing issue in PR. Internal comms metrics. An ounce of prevention.
If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. It is a useful metric, but not here. We want Majestic data on a page level, and to do that easily, I use URL Profiler. If your TrustFlow variance is greater than -10 (e.g.
For example, if you’re an international business, you may need to find a solution that can scale to your needs. Blog subscribers. When scouring the internet for insights, consider credible sources that offer a head-to-head comparison. Remember to take into account the size of your company. Social following. Number of employees.
She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.
OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.
When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. The posterwas looking for a blog outreach coach because they were specifically having a hard time hitting inboxes.
Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned. Because of this, internal traffic must be filtered within the property rather than created as a separate view. Determining how many website visitors converted on a landing page. GA4 uses properties, not views.
When I first started in digital PR, and I was in-house, I was working for a client or a website that was an internet comparison website. We have a really robust blog. So, we have this robust blog. I feel like, that’s going just to do the heavy lifting internal linking. One thing we were talking about was.
By Mariah Botkin, Intern. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. in the U.S., This time, I mean it,” I said.
By Kendra Young, Intern. It was her world and she excelled in it, whatever I did would lack in comparison. The post Journey to the Center of the PR Industry appeared first on "What's HAppening" Blog. Upon entering my college career, I thought I knew what I wanted to do with my life.
Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.
From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.
But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Blog subscribers. Well-known internal subject matter expert (SME). Established blog. The list goes on.
And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media. Marketing Content: Analyst Firm Gartner Weighs In.
The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Comparison Matrix. Below is a sample integrated campaign that used a case study, ebook, landing page, blog posts, emails, website, calls-to-action and social shares.
General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. Leverage it!
However, she accused government spokesman Anton Kutev and members of Radev's initiative committee of meddling in the BSP's internal affairs by raising the issue of her resignation. Now, I do not want to make a comparison with what we saw with Kiril Petkov, but these are two different galaxies.
However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets.
Roxhill – UK Standard Roxhill is a media database for UK and international journalists, broadcasters, bloggers, and podcasters. Prowly offers that comparison on their website: If digital PR isn’t your main service or not something you’re really looking to do regularly, then it can be hard to justify this.
Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). campaign=blog and something.com/page are not considered the same page. Some common segments we use include: Enter the site through a blog page (typically top of the funnel traffic). sites.com).
Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Internal Datasets. This piece, created by auto insurance comparison site The Zebra, analyzes the most dangerous roads in the U.S. Here are some specific examples of Hero content: Surveys.
But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.
As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.
Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.
Prioritize Authority and Relevance Always evaluate potential guest blogging sites for authority and relevance to your niche. Avoid the Author Bio Links Modern-day guest blogging’s best practice is to place your target links naturally within the content itself rather than in author bios. Like these like comparison sites.
The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.
Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison.
1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content