Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Blog posts—e.g., Blog posts—e.g., The company’s bottom-of-the funnel content options include: Blog posts—e.g., Hiring a paralegal versus a collection agency: A price comparison.

Small Business 162

Small Business Marketing eBook Comparison 162

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Prowly

MAY 17, 2024

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 121

B2B Marketing How To Survey 121

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. Our head of marketing asked us to package PR data on a quarterly basis for all regional executives.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Those numbers look pretty good to me by comparison. For marketers that do, the survey shows it pays off. This reminds me of an event type that marketers in the U.K.

B2B 121

B2B Marketing Survey System 121

Sword and the Script

OCTOBER 8, 2019

That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. 1) PR software market estimated at $4 billion. Gartner says about one-third of the CMO budget goes to marketing technology. 5) Picks from the vendor blogs.

Software 117

Software Reddit Marketing Survey 117

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. For example, if blogs are a key target for you and a blogger you work with has been working hard to promote and grow their blog. How could this affect your reports?

Comparison 120

Comparison Engineering SEO Google 120

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Well, this is rather interesting!!

SEO 100

SEO Comparison Content Marketing Social Media 100

Prowly

JANUARY 31, 2025

Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. Isn't it just a marketing thing? In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns. But what's in it for PR pros? Well, not really.

Analysis 104

Analysis Brand Branding How To 104

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 128

Brand Branding Guidelines Creativity 128

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. Marketers create versions A and B, changing one variable in version B. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

Mindful Marketing

FEBRUARY 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas. Mindful Marketing rarely tackles politics.

Marketing 83

Marketing Advertising Advertising Examples 83

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 The data for their report comes from scouring published financial reports.

International 148

International Internal Tools Software 148

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. Here are three ways marketing should fight falsity: 1.

Marketing 78

Marketing LinkedIn Technology Comparison 78

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 118

Agency Trends Marketing Survey 118

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. Let’s revisit our top blog posts from the second quarter: 1. Where should marketers be looking for the “next big thing” in social media?

Comparison 94

Comparison Measurement Blogging Engineering 94

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 70

B2B Study Marketing Survey 70

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog. If you're looking for a Google Alerts alternative, you might have found it right here.

Google 78

Google Comparison Blogging How To 78

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Mindful Marketing

SEPTEMBER 25, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. ” ​ Subscribe to Mindful Matters blog. Check out Mindful Marketing Ads and Vote your Mind!

Apparel 76

Apparel Comparison Sports Training 76

Landis PR

MAY 24, 2021

Blog courtesy of Susan McNair, Currie Communications. Financial reporting has been common practice for businesses for more than a century, and in markets across the world, the importance of independent standards and authority has long been recognized. By comparison, non-financial reporting is in its early stages.

Report 84

Report Comparison Financial Analysis 84

5W PR

APRIL 10, 2023

Conducting Market Research To update brand values, start by conducting market research. Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Brands must align values with ethical practices. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Brand Branding Ethics 88

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. So, high level Clearlink is a marketing agency that owns and operates several web properties. Will you put it on your blog? Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 67

B2B Report Marketing Survey 67

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page).

SEO 60

SEO Tools Comparison Google 60

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. Blog posts, social media shares, white papers, ebooks, and videos.

Comparison 87

Comparison Resources eBook Case Study 87

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Relevance is the content marketing commandment.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60