Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Advertising Advertising Comparison 97

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. On measures of reliability, meeting expectations, and providing high-quality content, the biggest responses were “neither agree nor disagree.” Journalists get frustrated with PR Professionals.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place.

Software 207

Software Analysis Comparison Trends 207

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.”

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns. Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. Enhance brand equity?

Analysis 104

Analysis Branding Brand How To 104

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. How could this affect your reports?

Comparison 120

Comparison Engineering SEO Google 120

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service?

Trends 182

Trends Marketing Wikipedia Reddit 182

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Let’s revisit our top blog posts from the second quarter: 1. Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Would you measure the speed of a racecar in kilograms? Blogging Uncategorized shift archives' Here’s how.

Comparison 94

Comparison Measurement Blogging Engineering 94

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Make the most of your time with measurement. Start your email series with an offer, such as a free whitepaper.

Marketing 120

Marketing Comparison eBook Social Media 120

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Comparison Local Examples 62

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Will you put it on your blog?

Digital PR 62

Digital PR Google Comparison SEO 62

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Measuring and Improving Engagement Many organizations struggle with effectively measuring employee engagement and understanding the impact of their internal communications efforts. One particularly useful survey is benchmarking.

International 97

International Internal Communications Employee 97

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Blog posts offer valuable information to audiences. Visualize data, statistics, and comparisons in an easily digestible format of an infographic.

Infographics 78

Infographics Engineering Comparison Case Study 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 130

Software Tools Publicity System 130

PR in High Definition

MAY 31, 2017

Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness. Again, this is true and not true.

Measurement 48

Measurement Financial Advertising Advertising 48

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? Measuring PR impact is a topic continually discussed – it takes many forms and can get a little heated with many differing opinions. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors.

Reputation 62

Reputation Comparison Measurement Engineering 62

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. million blogs and 127 billion posts from 19.1 Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. The main thing to emphasize is measurement.

Branding 60

Branding Brand Comparison Social Media 60

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. So what’s new about you ?

Pitching 111

Pitching Facebook Twitter Interviews 111

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. click any image for higher resolution).

Case Study 121

Case Study Software Web Data 121

PR Conversations

DECEMBER 11, 2014

Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. In fact, a sample size of 384 respondents in all fields being compared is required to keep the confidence level consistently high.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong. As it turns out, a lot.

How To 106

How To Marketing B2B Exercises 106

Buzzstream

AUGUST 29, 2018

If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. We want Majestic data on a page level, and to do that easily, I use URL Profiler.

Comparison 113

Comparison Data Analytics Tools 113

Waxing UnLyrical

MARCH 15, 2012

There are similarities and differences between the professions, and in comparison, the PR profession feels young. In fact, my friend Harrison Kratz recently wrote a post on this blog about the very topic of fundamentals in public relations.

Publicity 68

Publicity Comparison Fashion Ethics 68

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned.

Analytics 69

Analytics Google Mobile Measurement 69

Waxing UnLyrical

MARCH 10, 2011

No wonder she’s a measurement maven!). She said, “What little I did—giving him medicine, carrying him when he couldn’t walk [trust me when I say her dog was relatively much bigger than Jen] —pales in comparison to the grace and dignity I saw in him as he got worse.

Community 102

Community Comparison Social Media Fashion 102

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 67

B2B Report Marketing Survey 67

Prowly

APRIL 22, 2025

This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, and usability. TRY PROWLY FOR FREE Cision vs Meltwater vs Prowly comparison When evaluating tools likeProwly vs CisionorMeltwater vs Cision, it helps to understand the ideal user profile for each solution.

Comparison 138

Comparison Enterprise Software Tools 138