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It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. Omit anything you want (as long as you know you’re doing it)” I often use a tool called Hemingway to edit my written work for my blog. You can see the comparison of two versions of a blog post.
AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. By popular request, users can now also group by syndication and publication. Developing story ideas and knowing the best ways to amplify those stories can frequently be a challenge.
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
You can include informational articles, product comparisons, videos, special offers, et cetera. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Share her content.
SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.
I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.
For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Agility PR Solutions saw business up “4.9% from a year earlier in Q2 2020 and up 9.3% million (USD) up 9.5%
If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.
He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” She recommends, spending “a few hours a month interviewing recent buyers.”.
While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….
It's perfect for working out topics and timings for content and blog posts and news stories. As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Google Trends is an amazing tool and one I use weekly. Plan for when the world wants the story.
Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Some people don’t read long blog posts.
When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. You could write a story around it and then do some link outreach to major pubs in each country.
I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Sometimes, they could be writing/managing completely different properties. Give with one hand and take with the other. And you know what?
That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. Pitch these ideas as a comparison – a case for investing or investing more in content marketing – and not as a replacement. A professional writer easily costs $1.00
Those numbers look pretty good to me by comparison. The best way to address this is to develop a system and process for events and put it in writing. On the contrary, putting the process in writing and running through it as a team will naturally conjure up ideas to improve things. click image for higher resolution).
Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.
You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.
For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparisonblog post, it was critical for this post to land high on the SERP (search engine results page).
When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.
The numbers literally tanked in comparison with the fifth through tenth campaign. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION).
With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Great businesses never miss a mention of their brand.
There are similarities and differences between the professions, and in comparison, the PR profession feels young. That’s not to say that this is a bad thing, or that PR isn’t built upon a foundation of core skills and concepts that include relationship building, writing and communication.
So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Like any story, you’ll want to write a beginning that builds upon a problem, a middle that peaks with frustration, and an ending that closes with your version of ‘happily ever after’ (aka your product or solution).
You can also analyze social and content success through a side-by-side domain comparison report. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing.
June 6th when publishers started writing about the success of the “pro-America” movie. The media did pick up the story, mostly writing about how the trend was causing issues for movie theater owners in the UK, and while some stories did see thousands of engagements, it wasn’t comparable to the #gentleminions popularity on TikTok. .
By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. The empathy marketing problem. What else did I have to learn?
Tumblr is an emerging content platform that’s a blog/social media hybrid. million blogs and 127 billion posts from 19.1 Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. To generate new audiences. Tumblr sports 272.4
Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. In fact, a sample size of 384 respondents in all fields being compared is required to keep the confidence level consistently high.
As I write this post, the current asking price on OpenSea is $36,099.60. There’s no mention of salary comparisons, which is a long-standing issue in PR. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. See it here.”. PR tech mentions. earned $13.9
How do you compare a brief mention in a top tier business publication to a product review in a blog? The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.
So in this blog, we will look at the communities that have the highest score (i.e. Of course, it’s not a direct comparison in this case, as here it’s at the post level rather than the url level, but it serves as a worthwhile proxy nonetheless.
As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. 6) Picks from the PR tech vendor blogs.
That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. And don’t miss a post: subscribe to this blog by email here.
You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.
A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing BlogWriting Boots - David Murray Love WUL?
In fact, as I was writing this article, I read a post by one of my LinkedIn connections, Cait Mack who wrote: “This has been one of the worst days of my life. Everything feels so stupid and trivial in comparison to what’s going on over there.” ” Subscribe to Mindful Matters blog. I am sick with grief.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.
I acknowledge that the Ukraine crisis is at the forefront of our minds at the moment and I confess it feels somewhat strange to be writing a blog about a construction dispute, which pales into insignificance in comparison.
We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Read Jim’s insights and my response on Paul Sutton’s PR blog. Media lists, writing, monitoring, coverage reports, brainstorms. We’ve also speeded thing ups so you can access results faster than ever.
Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.
When I first started in digital PR, and I was in-house, I was working for a client or a website that was an internet comparison website. We have a really robust blog. So, we have this robust blog. It’s been about six and a half years now, and I’ve mostly done in house roles with a really short stint at an agency.
Writing has always been my biggest insecurity. It was her world and she excelled in it, whatever I did would lack in comparison. However, writing for PR reopened the door for me. The post Journey to the Center of the PR Industry appeared first on "What's HAppening" Blog.
If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. If your company publishes four blog posts a month, you want them to pick two to share on social media, including in their newsletter or mention in their own writing, for example.
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