Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. The web and the internet have enabled communities to form around an organisation, topic or issue. Representing the public that we serve 4. Happy New Year.

Government 103

Government Education Print Ethics 103

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” This web series is directly inspired by the popular game “Among Us.” Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. 4 Strategic PR Considerations for Native Ads.

Advertising 60

Advertising Advertising Ethics Journalism 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The model is called GPT-2 and it learned how to write this well by analyzing eight million web pages. It’s possible that blogging or more involved content creation is next. The Marketing AI Institute was created and is powered by PR 20/20.

Content Marketing 40

Content Marketing Company System Marketing 40

Where the Fishermen Ain't

JUNE 13, 2014

For me personally, this has been a topic of consuming interest. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. BBC , "PR firms pledge ''ethical'' use of Wikipedia". Around the Web. Fair, Non-trade Coverage.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 179

Survey Marketing B2B Study 179

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. This approach isn’t just good ethics; it’s good business. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Schaefer says, “There are an average of 1,500 stories that could be shared each time a user logs into Facebook,” and “information on the web will increase by 500 percent by 2020.”. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher. Learn more about the Mindful Matrix.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Mindful Marketing

JUNE 14, 2019

Eric decided to check the price for the same Amazon item, using a different web browser—one he had never used before to order from Amazon. However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way?

Retail 55

Retail Consumer Software Web 55

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. The Story format has been adopted universally by consumer social media platforms after being developed originally by Snap. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

PR Conversations

FEBRUARY 5, 2015

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” ” Find her on Facebook and in many other places.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” ” Find her on Facebook and in many other places.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 97

Social Media Marketing Media Creativity 97

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web. Main Topics Quick Links What is Mass Communication? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164