Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! About a week ago, before a Consumer Behavior class, one of my students asked, “Dr.

Consumer 81

Consumer Marketing Television Viral 81

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” For these individuals, even seeing blood on television can cause symptoms such as difficulty breathing and extreme anxiety or panic.

Consumer 99

Consumer Television Course Company 99

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Deirdre Breakenridge

JUNE 25, 2018

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. Consumers, especially young ones, are getting most of their content from social media and online platforms. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that.

Sports 150

Sports Television Social Media Newspapers 150

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. 7 Consumers take continue to take control with ad blockers. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. Retirees, and older consumers in general, are an enormous and growing market, becoming increasingly interested in travel and recreation opportunities.

Travel 120

Travel Hotels Television Consumer 120

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. To read about how you can monitor short-from videos like Instagram Reels with NewsWhip Spike, check out our blog here.

Video 148

Video Branding Brand Instagram 148

Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. And it’s not necessarily a good thing.

Pharmaceuticals 98

Pharmaceuticals Television Marketing YouTube 98

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It means thinking about how you use your corporate blog (or, starting a corporate blog). So, the trend line is accelerating–fast.

YouTube 121

YouTube Television Banking Corporate 121

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. Creative and social activities have been particularly challenging. However, we’re beginning to get data on exactly how life has changed during lockdown.

Report 130

Report Video Television Trends 130

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. We’ve seen PR blunders amplified beyond understanding, at times; today’s PR “fail” may be tomorrow’s win.

Television 100

Television Radio Measurement Facebook 100

The Proactive Report

MAY 2, 2015

Even a large blog like GigaOm was not able to sustain their operation. Television is doing better financially. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Many news outlets are still struggling financially. Layoffs at newsrooms mean fewer journalists.

Report 100

Report Mobile Newspapers Media 100

5W PR

AUGUST 29, 2024

Delving deep into these consumer insights allows marketers to create highly targeted audience segments, enabling the development of tailored messaging that resonates on a personal level. This involves meticulous research to uncover detailed demographics, psychographics, behaviors, and media consumption habits.

Television 78

Television Media Construction Advertising 78

Bianchi Biz Blog

JULY 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. Standing out these days means being everywhere your customers consume information.

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Brand Recognition Brand recognition plays a crucial role in the success of any consumer product. Children are often drawn to characters they recognize.

Branding 78

Branding Brand Consumer Television 78

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. By securing media coverage for influencer campaigns, PR professionals reach a wider audience through traditional media outlets like news publications and television appearances.

Publicity 78

Publicity Product Launch Advertising Advertising 78

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. I develop them for clients.

Media 120

Media Television Video Print 120

Contently - Strategy

DECEMBER 14, 2018

Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. How do you break through the noise?

Viral 110

Viral Video Strategy YouTube 110

5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? The post Putting Together A Public Relations Plan appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Develop Goals and an Action Plan.

Publicity 83

Publicity Television Local Radio 83

Presspage

AUGUST 22, 2017

Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and social media into the PR strategy. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content.

Trends 79

Trends Measurement Television Consumer 79

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92