Rock the Status Quo

SEPTEMBER 9, 2014

. * It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

ReimaginePR

APRIL 30, 2016

Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. So far, it has racked up 203 shares, mostly on Google + (go figure): The importance of syndicated content. The reason?

Blogging 156

Blogging B2C Social Media Facebook 156

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Branding 246

Branding Brand eBook Leadership 246

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). People who are very active in marketing in their niche and that work for (or run) a company of similar size to your own.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

JANUARY 21, 2025

Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing. Weekly writing If you are reading this you know I produce a weekly blog post. All this keeps my skills sharp and allows me to experiment with marketing ideas.

Google 157

Google Course Survey YouTube 157

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 127

Blogging Content Marketing B2B Social Media 127

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

Contently - Strategy

AUGUST 19, 2020

To find relevant advocates, start with sites like Healthline , which compile the best blogs for specific health conditions, such as this roundup of the best blogs from diabetes patients. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Mobile 120

Mobile Community Blogging Publicity 120

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Sure, many in PR have jumped on the social media and content marketing bandwagons. Cross-posted on Hack the Feed.

Facebook 184

Facebook Web Social Media Engineering 184

5W PR

DECEMBER 5, 2024

Choose the platforms where the audience is most active, such as Twitter, Instagram, Facebook, or Discord. Create engaging content that showcases the game’s features, offers behind-the-scenes glimpses, and encourages interaction. This could include gameplay tips, developer interviews, or in-depth analyses of game mechanics.

Video 78

Video Community Social Media Interviews 78

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 20, 2017

To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. It was shared over 26,000 times on Facebook.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

5W PR

OCTOBER 22, 2024

Some key channels to consider include Search Engine Optimization, which is simply optimizing the website content to rank higher in search engine results, making it easier for potential customers to find the business.

Travel 78

Travel Marketing Engineering Advertising 78

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. Click Here.

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Remote PR Jobs

JULY 19, 2024

Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services.

Case Study 227

Case Study Conference Local Trade Shows 227