Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

JUNE 14, 2017

What was the course that is the most helpful for you during your career/internship? She started the PR track at the school and developed most of its PR courses. A follow-up blog post by PR 2.0 A follow-up blog post by PR 2.0 I founded my University’s PRSSA Chapter as well as a student-run PR firm. More About PRStudChat.

Education 322

Education Community Course LinkedIn 322

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Of course, treating every meeting as if it were a first means more time and effort on your part. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives.

Meeting 341

Meeting Interviews Software Energy 341

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did. In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 144

Blogging Software B2B Survey 144

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. In today’s fragmented media world where every blogger is a journalist and there are 5-10,000 new blogs started every day, you can no longer lock your focus on a handful of journalists who write for a few target publications.

Media 397

Media Pinterest Measurement Energy 397

Deirdre Breakenridge

OCTOBER 22, 2014

And do it better of course! A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. · Your company has invested a lot in a new product and the CEO is expecting headlines. But the product itself is not breaking news. Budgets for 2015 are in.

Crisis 312

Crisis Twitter Community Conference 312

Sword and the Script

DECEMBER 3, 2024

The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” This of course is all just my opinion and I could be wrong. To that end, I reached out to Cision several times before publishing this blog asking the company to share their side of the story. I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

Ronn Torossian

JULY 17, 2018

Of course, planning the right campaign is often easier than … READ MORE ». The post Developing A PR Campaign For International Hotels appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Hotels 131

Hotels International Internal Course 131

Sword and the Script

JANUARY 28, 2025

Her words were posted to the Moz blog, which makes software tools for SEO. Of course, generative AI is the cause. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). We are in the middle of a sea change. Check out my services. >>>

SEO 111

SEO Publicity Engineering Google 111

PRSay

JANUARY 13, 2025

The answer, of course, is you dont. A few years ago, Groove HQ ran an A/B test on a blog post. So why do you need 40 words to say that your chief accountant has just completed the necessary certification? Keep your lead to 25 words or less. Master the feature-style story structure.

Writing 157

Writing Policies Storytelling Creativity 157

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. That’s why most companies have their own blog, where their loyal customers can follow along for news and information.

Infographics 283

Infographics Consumer Video Examples 283

Agility PR Solutions

AUGUST 7, 2024

To boost their skills and marketability, professionals have turned to online courses that provide agile certifications as invaluable resources. This blog post examines […] The post The beneficial role of agile certifications in PR career advancement appeared first on Agility PR Solutions.

Resources 180

Resources Course Blogging Industry 180

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management? What can be done to help stop minor problems from building up and negatively impacting brand reputation?

Reputation 333

Reputation Crisis Customer Service B2B 333

The Resolution Blog

DECEMBER 16, 2020

Of course, it’s never going to tell you whether the coverage […]. CoverageBook Benchmarks from CoverageBook.com Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a DA score of 88? Should I be happy with that? We hope this data will help.

Course 296

Course Data Blogging 296

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Of course, every. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) in a way that they would. .

Writing 294

Writing Journalism Pitching Report 294

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. Beyond site visits comes what those visitors do once they’re on that company’s website.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

MARCH 18, 2025

That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. Of course not. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). The reality is thats not a story.

Film 93

Film Retail Course Journalism 93

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. For example, I’ve begun reading blog posts – turning them into a podcast.

Creativity 103

Creativity B2B Examples Marketing 103

Ronn Torossian

JULY 2, 2018

Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. The post 7 Tips For Handling Crisis Communications on Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Crisis Communications 186

Crisis Communications Social Media Crisis Communications 186

Deirdre Breakenridge

FEBRUARY 15, 2017

Jess conceived the idea of Don’t Panic Mgmt based on a fortune cookie (and the Coldplay song of course). A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0

Twitter 281

Twitter System Community Healthcare 281

Cision

SEPTEMBER 18, 2017

Subscribe to the Cision blog to keep an eye out for the rest of this video series. . This, of course, mirrors adoption trends among users and underscores that while journalism and social media has historically been propelled by Twitter, the press are using Facebook more and more.

Journalism 251

Journalism Social Media Media Study 251

Deirdre Breakenridge

OCTOBER 31, 2019

A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year.

Software 294

Software Nonprofit Instagram Social Media 294

Cision

APRIL 6, 2017

Of course once you have an insights based on data it is integral that it is supported by second or third data points of fact. Check back on the Cision blog tomorrow for further verifiable insights from the Forrester Consumer Conference. At the same time customers have become more values based.

Marketing 237

Marketing Conference Data Consumer 237

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. For example, last year, I launched my very first online course, which aims to teach educators to use social media platforms as teaching tools. They offered not only critical feedback but crucial mental support to help me actually finish creating the course.

Education 224

Education Community Social Media Energy 224

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? And, of course, there is also good old-fashioned checking in on the competition. The more you understand your competitor’s strategy, the better you can curate your own.

Content Marketing 95

Content Marketing Trends How To Travel 95

Sword and the Script

APRIL 1, 2025

Of course, as widely reported fewer people trust the media. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy. The challenge is, that reporters change beats and employers often; even those that remain in one place often cover several topics.

Software 159

Software Pitching SEO Tools 159

Doctor Spin

NOVEMBER 13, 2024

Doctor Spin | The PR Blog. Please support my blog by sharing articles with other communications and marketing professionals. Please support my blog by sharing articles with other communications and marketing professionals. PR Resource: Leadership PR Course Free leadership PR course. Doctor Spin | The PR Blog.

Leadership 52

Leadership Course Analysis eBook 52

Deirdre Breakenridge

OCTOBER 5, 2015

Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? A follow up blog post by PR 2.0

Education 150

Education Community Course Twitter 150

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Of course, there’s a highlight reel on social media. Are you using social media to get closer with people to build your own personal brand? But what about the Emotional Quotient (EQ) side of the house?

Infographics 266

Infographics Communications Leadership Social Media 266