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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Navigating the World of Working in Public Relations: Insights from Panel of Industry Experts at NYU

5W PR

Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. Knowing how to leverage AI effectively can enhance PR efforts, but human expertise remains indispensable. AI should be viewed as a resource rather than a replacement.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

However, before crafting your message or choosing the delivery channels, you must decide who you want to receive this message and how you’re looking to impact them. Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

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How to Not Lose Momentum

Konnect Agency

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media. Lauren (Frances).

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. Want more blogs like this? This is like picking a favorite child!

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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. But if it’s a high-end print lifestyle magazine, you might need to talk to the editor three-four months ahead.

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