Navigating the World of Working in Public Relations: Insights from Panel of Industry Experts at NYU
5W PR
JUNE 25, 2024
Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. Knowing how to leverage AI effectively can enhance PR efforts, but human expertise remains indispensable. AI should be viewed as a resource rather than a replacement.
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