Doctor Spin

JUNE 28, 2022

How to train a spokesperson? In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder).

Training 52

Training How To Video Corporate 52

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Test and learn.

Media 103

Media How To Advertising Advertising 103

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print.

Print 120

Print Advertising Advertising Survey 120

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. “Why on Earth are our website visitors so darn obsessed with one of our employee’s old blog posts? Cover photo by Jerry Silfwer ( Prints / Instagram ). Make a list of survey questions. ” No, I’m joking.

How To 52

How To Hotels Survey Employee 52

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Press releases and blogs are known for building brand awareness.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear. So, what are the crazy trends predicted to become lifestyle norms by 2027?

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Presspage

NOVEMBER 20, 2018

It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. Whether they are keeping the site updated with relevant, positive company news or revealing a favorable mention in a high-profile publication, the editor invests time in learning how to reach the target market best.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. There has been a constant debate among PR professionals about how to promote their brand. Influencer marketing. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Shift Communications

MARCH 4, 2016

We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. How to absorb all that news and TV when we’re…well, at the office? Feedly – Follow hundreds of blogs and news sites all organized neatly within categories that you create for your account.

Media 60

Media Google Sports Print 60

PR Fuel

AUGUST 7, 2018

So how can you effectively plan out your release before you get going? If you’re unsure how to narrow this down, try this: Decide what is the most important person, place, or thing you’re going to talk about. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing.

Writing 40

Writing How To Report Comparison 40

Presspage

JULY 25, 2018

How to stand out? Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Prohibition

MARCH 16, 2020

A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Full review on the blog v soon ? View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Sorry I’ve been a little quiet this week, it’s been a busy one A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content.

Fashion 62

Fashion Instagram Travel Trends 62

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. So how do we get there? How do we put it into play? Change Agent Spotlight Series.

Enterprise 46

Enterprise Agency Creativity Print 46

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. How blogging fits into a content marketing strategy. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others.

Tools 60

Tools Pinterest Marketing Media 60

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Could you see this content in a printed magazine, encyclopedia, or book? How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. For example, this post is two clicks from the homepage.

How To 71

How To SEO Google Examples 71

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. But if it’s a high-end print lifestyle magazine, you might need to talk to the editor three-four months ahead.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them.

Blogging 60

Blogging How To Social Media Community 60

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

NOVEMBER 7, 2017

Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Niche media outlets.

Fashion 48

Fashion Pitching Tools Twitter 48

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52