PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades.

Marketing 190

Marketing eBook Guidelines B2B 190

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. A blog-eat-blog world . Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. Measure performance daily. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” Just like AI can be trained to write copy, AI can be trained to write code.

Software 155

Software Measurement B2B Training 155

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today, everything is measurable and measured. Embracing a new content model. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 190

Employee Skype Meeting Nonprofit 190

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How do you measure impact to demonstrate that you were strategic in your communications planning? PRStudChat. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 137

Study Media Relations Media Measurement 137

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178