Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. This also works well if your company has a proper blog. First, it has a halo effect.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . Simply upload your pitch on the app to connect with interested journalists.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Mobile 120

Mobile Community Blogging Publicity 120

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Branding Brand Storytelling 256

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

Remote PR Jobs

DECEMBER 12, 2022

Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. Businesses and Agencies. Jobs Database. public relations.

Privacy 258

Privacy Meeting Strategy Social Media 258

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Stephen Waddington

MARCH 15, 2022

There have been many highlights, from Graham Goodkind’s creative presentation sharing Weetabix’s award-winning campaign, to Kristian Foged’s passion for the PR tech stack. Meeting practitioners from a range of backgrounds, taking part in live masterclasses and sessions to share learning and opinions. Lewis Williams. Lewis Williams.

Mobile 116

Mobile Meeting Course Ethics 116

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story.

How To 203

How To Case Study Meeting Pitching 203

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Onclusive

JANUARY 28, 2021

Business leaders need to make sure that whatever platforms they choose not only meet the requirements of today, but can also scale to accommodate future growth. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Don’t just take our word for it.

Media 195

Media Customer Service Enterprise Technology 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. The ability to analyze the effectiveness of branding or creative messaging elements. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models.

Media 221

Media Measurement Analysis Television 221

Prohibition

SEPTEMBER 3, 2020

That’s why we’re adding a new series to our blog content – ‘Meet The Team’ Each month, we’ll introduce a different team member who will share a little bit about themselves and offer their wisdom and advice for all things PR, marketing and social media.

Meeting 62

Meeting Social Media Instagram Training 62

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Shift Communications

MARCH 20, 2015

In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. hit the gym”), I’ve realized that networking isn’t only limited to meet-and-greets and mixers. Building connections is also about taking the initiative and getting creative. Alumni networks.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Sword and the Script

FEBRUARY 3, 2018

It’s not that marketing leaders don’t see the value, it’s that it’s easier to articulate the value last touch attribution campaigns in an executive meeting where marketing follows the vice president of sales with a numbers-driven pipeline report. 3) Rising influence of creative in content marketing. There is a deluge of content.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. After all, you want your blog to grow.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. Looking for an agency partner that can both bring creative ideas. and execute on them ? Talk to Us !

Creativity 62

Creativity Infographics B2B Corporate 62

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Meeting 199

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Sword and the Script

AUGUST 26, 2014

For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. PR Strategy: Paid Media Tactics for Earning Media.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

Flack's Revenge

SEPTEMBER 28, 2016

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. I was very excited to meet and speak with Seth. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest developments. Seth in Paris.

Google 120

Google Meeting Blogging Facebook 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

OCTOBER 13, 2016

In the lobby, I usually come across a potpourri (I just wanted to say “potpourri” in a blog post) of agency vendors. But, every once in a while I’ll run into a few agency “creatives”, pitching a few ideas to a client at this company. And earlier this week, I ran into two such creatives. Not so much.

Meeting 60

Meeting Agency Google Corporate 60

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191