Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? In order to make sense of all that “noise”, social listening, monitoring and analytics tools.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. If you haven’t checked out theSkimm, I encourage you to take a look.

Interviews 329

Interviews Social Media Technology Resources 329

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Here are five key takeaways from the study : 1.

Travel 120

Travel Technology Consumer Hotels 120

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #2 will be announced next week. Wei Cai, UMASS at Amherst Undergraduate Student.

Video 352

Video Journalism Education Resources 352

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. I just hadn’t thought about software that way.

Software 176

Software Measurement B2B Training 176

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 88

System Tools Policies Measurement 88

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. And I have.

Google 156

Google Course Survey YouTube 156

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. The post Influencer Marketing in Fintech: Building Trust Through Strategic Partnerships appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Fashion 78

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was also an exceptional one for the Bianchi Biz Blog. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021.

Blogging 96

Blogging Automotive YouTube Mobile 96

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. AI and Innovation AI’s role in creativity was a major talking point at the festival.

Creativity 78

Creativity Technology Print Trends 78

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. Take any digital-technology company launched within the past two years, and chances are you’ll find some form of the word innovate in the company’s press release, blog post or fact sheet.

Social Media 252

Social Media Crisis Media Viral 252

Ronn Torossian

APRIL 13, 2016

Today, public relations involve a higher level of creativity and innovation to get the same results. Use Innovative Technology Because of the new digital age, PR specialists must remain open to innovations in technology. The post PR in a New Age Digital World appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Software 150

Software Technology Creativity Media Relations 150

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Stay up-to-date with the latest trends and technologies to keep the storytelling fresh and innovative. The post How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

FEBRUARY 6, 2025

These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. The most successful teams combine powerful analytics with strategic thinking and creative execution. AI-powered tools now predict story performance, identify influential audiences, and automate reporting.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? ” – Henry Ford. ” – Steve Jobs.

How To 198

How To Real Estate Web Case Study 198

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

MARCH 7, 2025

As these technologies continue to advance, brands that effectively implement AI across their marketing operations will gain significant advantages in member acquisition, engagement, and retention. The post The Role Of AI In Wellness And Fitness Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing System Data Analytics 78

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Contently - Strategy

JULY 27, 2020

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? Technology. And if the answer is no, how will you scale quickly?

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Technology Agency 150

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Note the common themes and tone on your website, blogs, social posts, and other marketing material. Evergreen content that will be relevant for months to come. Overlooking Facebook . Audit current content.

Social Media 323

Social Media B2B Media Video 323

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market. Contact 5WPR to create a beauty strategy that drives impact, influence, and conversion.

Trends 78

Trends Storytelling Consumer Technology 78