Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm.

Social Media 52

Social Media Brand Branding Customer Service 52

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives.

Brand 245

Brand Branding Storytelling Airlines 245

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook.

Social Media 239

Social Media Crisis Training Media 239

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone. Not a digital facsimile thereof.

Social Media 59

Social Media Facebook Media International 59

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? You probably schedule your social updates without really looking at all of your updates as a whole. You probably schedule your social updates without really looking at all of your updates as a whole. Maximize your efforts by implementing social listening! That ends now.

Social Media 120

Social Media Strategy Media Customer Service 120

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

OCTOBER 10, 2024

Social Media Engagement Social media platforms offer a powerful way to connect with consumers and build a community around a brand. Actively engaging with customers on social media fosters loyalty, generates word-of-mouth marketing, and builds a strong online presence. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Tune in to Socials News and info today are shared in the blink of an eye and misinformation can spread rapidly.

Brand 195

Brand Branding How To Reputation 195

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. The post Can Baby Brands Build Loyal Customers?

Brand 88

Brand Branding Customer Service Guidelines 88

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

MAY 27, 2024

The importance of crisis management A crisis may come in various forms – a product safety concern, a data breach, a social media scandal, or even a marketing campaign that fails to hit the mark. Press releases for media, social media updates, emails to customers, and website updates are recommended.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Measurement. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Think of it as a customer service platform first, and a marketing platform last.

Social Media 100

Social Media Media Facebook Pinterest 100

5W PR

AUGUST 22, 2024

The power of voice Establishing a distinct brand voice that carries through all communication channels—website, social media, marketing materials, and customer service interactions—is vital. The power of user-generated content Encouraging customers to share their experiences with the brand on social media is powerful.

Brand 78

Brand Branding Customer Service Storytelling 78

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JULY 6, 2016

That number might be even higher if you’re the one sending the marketing, sales or customer service emails. But there’s a better way: automating everything from your marketing email funnel to the templates you send for certain customer service inquiries can seriously free up your time. Beef Up Your Social Media Activity.

Marketing 159

Marketing Customer Service Software Social Media 159

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. That means they are circulating via email and internet blogs at lightening [sic] speed. Social media by definition is a space where people share ideas and information.

Social Media 111

Social Media Reddit Media Facebook 111

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. What Can You Use Google Alerts For?

Google 86

Google Publicity Customer Service Web 86

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

5W PR

JULY 19, 2023

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. UGC adds authenticity to a brand and allows potential customers to see real people enjoying the apparel. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

JUNE 13, 2023

It also allows them to optimize ingredient combinations and create products that better align with customer demands. Social Listening and Sentiment Analysis AI-powered tools can help beauty brands monitor social media conversations and sentiment analysis.

Analysis 88

Analysis Customer Service Data Trends 88

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Use branded hashtags to aggregate UGC.

How To 78

How To Community Customer Service Tools 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

MAY 3, 2021

If anything, answering the “why” is what will attract Gen Z and other socially-minded consumers to a brand, especially on social media. A lot has previously been written, both pro and con, about customer service and the increased use of AI and chatbots. What does the brand’s audience look like?

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. From social media posts to press releases, every piece of content contributes to the brand’s story and identity.

Viral 78

Viral Digital PR Storytelling Reputation 78

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58