Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 29, 2024

Customer-Centric Social Media Social media platforms have become essential for engaging with customers. This demonstrates a commitment to customer service and helps build trust. The airline regularly engages with customers on platforms like Twitter and Facebook, addressing concerns and sharing inspiring travel content.

Airlines 78

Airlines Marketing Travel Policies 78

Cision

JULY 6, 2016

That number might be even higher if you’re the one sending the marketing, sales or customer service emails. But there’s a better way: automating everything from your marketing email funnel to the templates you send for certain customer service inquiries can seriously free up your time. Beef Up Your Social Media Activity.

Marketing 159

Marketing Customer Service Software Social Media 159

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Assuming you agree with that “yes and no&# answer, here are four tools I’ve been finding very useful recently, and they might help you too. Inevitably, then, the time question comes up. Yes and no. Post Planner.

Community 99

Community Tools Facebook Twitter 99

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 105

Tools Google Twitter Facebook 105

5W PR

MARCH 7, 2025

Major brands like Peloton use AI tools to analyze millions of social media interactions, identifying the exact types of content that drive the highest engagement with different audience segments. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

ReimaginePR

DECEMBER 17, 2016

Customer Service: Owner sends out heartfelt invitation to get real feedback from customers. Visme: The other service that’s intrigued us recently is VISME. Visme is a tool that lets you design infographics, proposals, presentations, even memes, quickly and easily. I gave up on it.

Tools 120

Tools Writing Meeting Infographics 120

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Onclusive

APRIL 5, 2018

These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. This also means sharing with others like customer service and sales who interact with customers. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Have an awesome weekend! Listen here!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Remote PR Jobs

JULY 11, 2024

Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand.

Brand 213

Brand Branding Storytelling Airlines 213

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. and so much more.

Analytics 200

Analytics Energy Google Customer Service 200

Cision

NOVEMBER 11, 2016

What are the most important PR and marketing tools for this kind of product? These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Customers appreciate honesty, and businesses that are upfront about their mistakes are more likely to rebuild credibility. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

Crisis 78

Crisis Brand Branding Case Study 78

Agility PR Solutions

OCTOBER 9, 2024

A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or offline (physical store and print advertising.)

Print 105

Print Customer Service Advertising Advertising 105

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.].

Company 161

Company Tools Technology Software 161

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. We come to social with different understandings that are sometimes influenced by shiny objects rather than by an assessment of what we need and what our tools can accomplish.

Customer Service 120

Customer Service Social Media Analysis Data 120

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). and an adjunct professor at Johns Hopkins University. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Communications Conversations

SEPTEMBER 8, 2021

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Don’t try to get them to click through to a blog post. No replies (that’s customer service).

Twitter 149

Twitter Company Brand Branding 149

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. TVEyes was the first to offer podcast monitoring.

Instagram 160

Instagram Technology Resources Employee 160

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Organizations need dedicated social media crisis protocols.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Think: bloggers, influencers, podcasters and so on.

Media Relations 178

Media Relations Media Print Software 178

Cision

FEBRUARY 11, 2016

Integrated social strategies also require integrated social tools. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. 6 Free tools boost planning and investment in internet ads. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Another problem with all the awesome social media automation tools we have now is that they make it too easy to not pay attention when someone’s trying to get our attention. Take the time to do that now. Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120