Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Interview them on your company’s blog and invite them to write for you. Those times are long gone, and you better wrap your head around it if you want to make your brand social. It’s about your team.

Branding 256

Branding Brand Social Media Employee 256

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. Great post.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Social Media 246

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog?

Publicity 225

Publicity Marketing Video YouTube 225

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 88

Blogging Facebook Twitter Measurement 88

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. How is Substack different from a blog? But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: Definitely. This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 80

Blogging Twitter Facebook Measurement 80

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar. The printing.

Newspapers 78

Newspapers Blogging Groups Print 78

Polaris

DECEMBER 11, 2014

Effective media relations is based on building relationships with journalists at legacy media outlets and writers at independent blogs. Tabatha Thompson outlines the key considerations nicely in a blog post entitled Corrections and Retractions: A PR Challenge from All Angles. Properly prepare for media interviews.

Media 123

Media Apparel Ethics Interviews 123

Deirdre Breakenridge

DECEMBER 12, 2016

Read everything you can from them and comment on their blogs and social media posts. Next, listen to their interviews, understand how they think and learn to think like them. And it’s definitely not easy. Read and comment on their blogs. Create your profiles and make a habit of posting regularly. Yes, it takes work.

Leadership 150

Leadership Social Media Community Interviews 150

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. The post Interview with PRSA’s National Chairman, Anthony W. meaning diversity, advocacy, technology and ethics. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Communications Conversations

MARCH 20, 2018

The formats range from video (heavy on interviews) to text/photo to more interactive (Facebook 360 pics, gifs of you walking the show floor, that kind of thing). In my experience, I’ve found the following to be particularly effective: 1: Wrap-up and trend blog posts. 2: Arm sales reps with key video assets.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? Sure, you may save a bit of money, but you definitely won’t save yourself any time. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Waxing UnLyrical

SEPTEMBER 13, 2013

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Email them the bios of the experts and offer an interview.

Strategy 108

Strategy Twitter Pitching Community 108

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. There are lots of other studies about content and blogging that have similar findings. You’ll have way more success that way. The single top challenge by far is carrying a heavy workload amid fewer reporting resources.

Survey 183

Survey Journalism Report Pitching 183

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Don’t slap a stock image on a blog post just because you know you need an image. 10X Content.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 146

Case Study Study Company B2B 146

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Interviews – Host a conversation with an industry expert. Think of it more like a mini blog post. Click Here.

Video 120

Video Strategy YouTube Marketing 120

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Film 48

Film Interviews Video Digital PR 48

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

While the PR team is pitching media, the client can make good use of owned media channels, building more in-depth collateral and content through whitepapers, vlogs and podcasts, or guest blog posts. The reactive media pitch by definition cannot be planned, and it takes extra attention and agility, but the outcomes can be very positive.

Pitching 136

Pitching Media Privacy YouTube 136

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Buzzstream

DECEMBER 4, 2024

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. ” I think that’s definitely one of those instances where it was too far from the brand. So I definitely have had that. We have a really robust blog. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

PR in High Definition

FEBRUARY 4, 2015

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Interviews 48

Interviews Video Digital PR Tools 48

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Easier said than done, but definitely doable. Breathe.

Interviews 40

Interviews How To Media Training Training 40

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Branding 104

Branding Brand How To Measurement 104

Rock the Status Quo

SEPTEMBER 16, 2015

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. The trends remained, but the headline became a bit more generic and some of the more definitive statements were removed. I found it fabulously inspiring!

Pitching 100

Pitching Local Trends Interviews 100

Buzzstream

MARCH 3, 2020

This is definitely the best route if you don’t have a lot of on-air experience. This could be a personal website, LinkedIn page or author bio on an outlet or blog. If the topic has already been discussed, that’s definitely okay! All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. That definitely does happen in PR.

Pitching 115

Pitching Media Relations Survey Advertising 115

Buzzstream

JANUARY 8, 2025

When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Um, I definitely think you should still follow white hat tactics, but as our brands have been around and they’re evolving, we needed more than just backlinks. Will you put it on your blog?

Digital PR 62

Digital PR Google Comparison SEO 62