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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

The pair provided a demo and answered questions I had. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176
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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 150
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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Marketers saw “a 56% increase in requests for a demo” stemming from webinars based on an analysis of 2023 data. Performance marketing and customer marketing are the only two areas getting attention.

B2B 180
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My Crazy Ex-chat Friend

Flack's Revenge

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. Here, I am thinking of news about highly publicized demo glitches, and Bing’s trial AI solution that employs ChatGPT-like tech. But recent events illustrate some fundamental laws of hype – such as what goes up must come down.

Blogging 350
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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

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Pitch and Demo Events for Startups [B2B and B2C]

5W PR

When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. Even if the spokesperson for the business gets several minutes, it’s still a stressful experience to accomplish successfully, but in the end, if done right, it can be worth it.

B2C 88