Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Engineering 186

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter. Will there be weekly check-ins?

Agency 51

Agency Measurement Resources Report 51

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. To set up a demo and start using AirPR, click request a demo. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 29, 2018

For instance, if you find that blog posts from influencer X consistently drive more website conversions than influencer Y, test increasing your interactions with influencer X and decreasing what you do with influencer Y. PR and marketing need a level change in measurement.

Software 207

Software Analytics Trends Measurement 207

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case? Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Onclusive

OCTOBER 7, 2021

Request Demo. Improve your campaign effectiveness After you click “send” and your campaign goes out, you’ll want to measure its effectiveness—and to go one step further, use this information to continuously optimize your targeting, outreach and media relations strategies. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” I’ve previously looked Notified and was impressed ( see this briefing ).

Media Relations 179

Media Relations Media Print Software 179

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 31, 2021

If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. This is the scary part. Apologizing in a time of crisis can lead to legal concerns.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. It’s worth a look as a time- and cost-saving measure.

Corporate 146

Corporate Communications Tools Content Marketing 146

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Prowly

FEBRUARY 20, 2025

Don't simply repurpose LinkedIn content as tweets or send out a blog as a Facebook post. Define goals and KPIs Set clear, measurable objectives that align with your overall business goals, such as increasing followers, driving traffic, or improving brand awareness. Let's not even get started on Google's search engine algorithm.

SEO 104

SEO Analytics Tools Google 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. This is not the case with posts where someone has been given a demo of a product.

Blogging 80

Blogging Twitter Facebook Measurement 80

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Branding 170

Branding Brand How To Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

MARCH 18, 2025

Book a demo today! Want to take the hassle out of media pitching? Learn how to write a media pitch that gets noticed with these 7 proven tips, plus examples to land more PR coverage.

Examples 78

Examples Pitching Writing How To 78

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Create and Distribute Engaging Content Educational Blog Posts: Simplify complex medical topics into accessible content. Videos & Webinars: Use visual formats for procedural demos or expert Q&As. brand growth, improved patient outcomes).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52