Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Also, don’t forget to include owned and social media in your distribution plan.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.). Interested?

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. If so, how?

Pitching 120

Pitching Blogging Travel System 120

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. If you have a decent amount of blog content, the answer is probably yes. In fact, the more blog content you have on a single subject, the less work you’ll have to do to create something completely new. What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Onclusive

APRIL 5, 2018

G2 Crowd rates products from the PR Analytics category algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. To set up a demo and start using AirPR, click request a demo.

Software 199

Software Analytics Customer Service Comparison 199

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

Onclusive

OCTOBER 4, 2021

Request Demo. We use a proven 3-step process to verify our media contact database: Onclusive’s artificial intelligence technology starts by analyzing the publication activity of millions of authors across the globe. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Do you have an ongoing social media campaign? This should help determine what specific media types will factor into your monitoring strategy. The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

How To 265

How To Media Software Agriculture 265

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

MARCH 31, 2021

a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Flack's Revenge

MARCH 28, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it is shaping up to be another great event.

Tools 120

Tools Banking Technology Social Media 120

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g.

Agency 51

Agency Measurement Resources Report 51

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Want to see Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Flack's Revenge

APRIL 7, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event.

Tools 120

Tools Banking Technology Social Media 120

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 4, 2020

Many PR tech vendors do no t offer web-based demos in preference to a sales demo. If you are shopping for a media contact database or monitoring, this product should be your shortlist. Registration is required, but the demonstration starts immediately when I tested it. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 179

Media Relations Media Print Software 179

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. SCHEDULE A DEMO. But not to fear!

Social Media 61

Social Media Media Infographics Financial 61

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 144

B2B Study Survey Software 144

Critical Mention

AUGUST 12, 2018

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. Rihanna , albeit controversial at times, makes fantastic use of social media. The star makes it count.

Social Media 68

Social Media Strategy Media Instagram 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. This is not the case with posts where someone has been given a demo of a product.

Blogging 80

Blogging Twitter Facebook Measurement 80

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Image via Pixabay.

Pitching 120

Pitching How To Sports Web 120

NewsWhip

AUGUST 4, 2022

The digital world revolves around social media platforms. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. At the end of the day, social media will continue to be the most popular space for brands to communicate their message.

Instagram 146

Instagram Branding Brand Hotels 146

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . SCHEDULE A DEMO. First, you have to decide where the content will be published. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 77

B2B Measurement Blogging Community 77

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. SCHEDULE A DEMO. Create a video that starts a conversation.

Social Media 62

Social Media Video How To Media 62