Onclusive

SEPTEMBER 13, 2017

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. New PR has an opportunity to work alongside marketers to align all aspects of brand communications while investing in tools and technology to properly showcase PR’s business impact.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. You can find the podcast on the Fusion PR blog , Spotify and also on YouTube.

Publicity 214

Publicity Software Fashion YouTube 214

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Request Demo. So, no matter how powerful a piece of earned media coverage is, it may never reach its intended audience at scale, or at the right time. And we’re just getting started.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

5W PR

AUGUST 7, 2020

When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. Even if the spokesperson for the business gets several minutes, it’s still a stressful experience to accomplish successfully, but in the end, if done right, it can be worth it.

B2C 88

B2C B2B Pitching Conference 88

Onclusive

NOVEMBER 16, 2017

Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Interested in an AirPR demo ? Email us: Demo@AirPR.com. Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 186

Media Measurement Software Engineering 186

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Onclusive

OCTOBER 7, 2021

Request Demo. Modern technology has simplified building your pitch lists by allowing you to log into your online contact database and select your target authors with the click of a button—in a matter of minutes. Learn more about Onclusive’s journalist relationship management tools or request a demo today.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 178

Media Relations Media Print Software 178

Onclusive

OCTOBER 4, 2021

Request Demo. We use a proven 3-step process to verify our media contact database: Onclusive’s artificial intelligence technology starts by analyzing the publication activity of millions of authors across the globe. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Branding 170

Branding Brand How To Trends 170

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. Their blog covers topics from PR tips, company culture, social media and more. SCHEDULE A DEMO. IdentityPR.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. Are robots going to steal communications jobs? ARE ROBOTS TAKING OVER THE WORLD?

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

FEBRUARY 17, 2021

Using technology for PR measurement, reporting and strategic planning. AI-powered technology tools like Onclusive can help unify your communications and PR measurement, data and reporting across teams, regions and external consultancies. Will there be weekly check-ins?

Agency 51

Agency Measurement Resources Report 51

Flack's Revenge

MARCH 28, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it is shaping up to be another great event.

Tools 120

Tools Banking Technology Social Media 120

Flack's Revenge

APRIL 7, 2016

Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event. Eric Dahan , InstaBrand.

Tools 120

Tools Banking Technology Social Media 120

Onclusive

DECEMBER 16, 2020

As better technologies make it more practical and the realities of managing communications across marketing, PR and social teams require tighter integration, companies will continue to take more PR activities in-house. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations. Book a free demo today.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Onclusive

MAY 1, 2018

Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

Enterprise 120

Enterprise Resources Software Privacy 120

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting. Image via Pixabay.

Pitching 120

Pitching How To Sports Web 120

Flack's Revenge

MARCH 16, 2016

Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details.

Enterprise 120

Enterprise Pitching Mobile Software 120

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Writing International 61

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 159

Data Media Software Viral 159

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. SCHEDULE A DEMO. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. ONA 20 Vetted Demo from Vetted on Vimeo. 5) Articles, blog posts and content picks. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 157

Pitching YouTube Company Community 157

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Put a clear subscribe button on your blog homepage and article page. Some things that have worked well for us: 1.

How To 145

How To Content Marketing Banking Advertising 145