Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

AUGUST 23, 2024

That’s a lot to rest on the shoulders of a single powerhouse document! Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Lastly, whenever a new team member joins, this document can become a key point of reference to help them get up to speed.

Strategy 69

Strategy SEO Infographics Meeting 69

Rock the Status Quo

FEBRUARY 23, 2015

I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. How to produce a podcast in 15 steps from Jay Baer Help your clients avoid blogging mistakes: Who doesn’t love eBooks from Hubspot -they are all fantastic! Don’t forget to brainstorm over that glass of wine.)

eBook 100

eBook Digital PR Handbook Content Marketing 100

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

The Proactive Report

OCTOBER 19, 2015

Working with documents. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Working with documents : Digital documents are the backbone of the modern workplace. Using blogging software. Project collaboration. Communication.

Communications 100

Communications Training Web Analytics 100

ISEBOX

SEPTEMBER 29, 2016

That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Infographics 70

Infographics Comparison Energy Video 70

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

PR Fuel

APRIL 2, 2021

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons.

Social Media 76

Social Media Media Mobile Infographics 76

PR Fuel

JANUARY 10, 2021

Many journalists like to read press releases with infographics or videos, so include them here. If you have essential things that require more than one page to write about, you should release a different document. You can write a blog post or give a speech. When you are cutting a document down, cut out all of the fluff.

Writing 76

Writing Infographics Video Interviews 76

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). See this infographic re: the power of visual content. Not story centric.

Infographics 105

Infographics Software Employee Video 105

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Learn more: report registration page ; PR News infographic. 5) Picks from the vendor blogs. Here we go…. 1) PR software market estimated at $4 billion.

Software 99

Software Reddit Marketing Survey 99

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience.

Software 78

Software System Training Enterprise 78

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? For each keyword, also document, if possible: Search volume.

SEO 60

SEO Engineering Blogging Infographics 60

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The edits were eccentric.

Creativity 60

Creativity Infographics B2B Corporate 60

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). Do you have a documented content strategy?

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 2: Document Your Content Marketing Strategy. According to annual Content Marketing Institute research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing. Sharing (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. And it has two small visuals in the entire 12-page document. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool.". White Noise Paper.

Print 42

Print Marketing Guidelines Wikipedia 42

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. A list of relevant contacts is arguably the most valuable document PR pros created. Bookmark blog post or contributed content ideas.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Repurposed Ebooks, Infographics or Whitepapers. For an example of extraordinary interactive ebooks, whitepapers or infographics, check out The New York Times’ Follower Factory report.

eBook 48

eBook Infographics Survey How To 48

Buzzstream

JUNE 14, 2024

What the Google Leak Says Many SEOs have found connections between links and ranking based on the leaked documentation from Google. The documentation even supports evidence that Google can track links across pages even when not directly linked. Let’s look at how to run a digital PR campaign that ticks SEO boxes.

Digital PR 62

Digital PR SEO Pitching Google 62

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Here’s how to pitch this blog. Original research has the most appeal. “39% 39% of publishers want content that has exclusive research.”. Get to know the reporters you are pitching. “64%

Survey 75

Survey Media Relations Report Media 75

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Just look at what GE Reports has done.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. cool templates for infographics, social media, etc). And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments. Assign project teams. Change isn’t easy.

How To 60

How To Software System Employee 60

prTini

SEPTEMBER 14, 2015

Document your strategy. Then document it. Only 32 percent of B2B content marketers have a documented strategy – insane! turn it into an infographic or bite-sized social media posts, or create a series of blog posts expanding on it). Well, create one first. Circulate it. Get sign off from every stakeholder.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

MaccaPR

JANUARY 19, 2015

Also, forgetting to attach documents that you say are attached. For a quick peek at 15 common spelling errors in cover letters and resumes, check out this article and infographic by Scott Dockweiler: Mistake #5: Declaring: “I’d be a perfect fit for your company.”. Subscribe to our blog. Source: @PRtini ). Talk with employees.

How To 48

How To Agency Writing Interviews 48

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

APRIL 14, 2015

Offer to write for their newsletter or blog, create their social media content – even better, to create their social media presence. Think: A simple infographic about you). If, for some reason, internships are hard for you to come by, create you own by volunteering for nonprofits whose causes you believe in.

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Just look at what GE Reports has done.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

FEBRUARY 1, 2018

For example, some link types could be guest post, infographic, or resource page. But the real benefit comes from documenting these ratios over time. To learn more about the Page One Power team, be sure to check out their website , read their blog , and follow them on Twitter. However, it behooves us to get even more detailed.

Data 67

Data How To Analysis Comparison 67

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Like any plan, it needs to evolve. million in content costs.

Content Marketing 99

Content Marketing Infographics Insurance Insurance 99

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. More specifically, Cision Impact Reports track: 1.

Measurement 75

Measurement How To B2C Infographics 75

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. It’s not only a blog post explaining the positions, but it also has a bit of survey data at the end about couples sleeping position preferences. The proprietary data is going to make your post newsworthy.

Survey 90

Survey How To Reddit Pitching 90