Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences.

Infographics 246

Infographics Ethics Video Social Media 246

ImPRessions - Crenshaw Communications

MAY 20, 2020

From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

FEBRUARY 15, 2025

The series attracted millions of downloads and significant media attention. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts.

Brand 78

Brand Branding Storytelling Exercises 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Cision

NOVEMBER 7, 2017

With this AdTech-like tracking capability, comms professionals can now track a single press release view or influencer blog post view all the way through to a lead or shopping cart conversion. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local Internal 101

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

How To 242

How To Survey Resources Social Media 242

5W PR

DECEMBER 4, 2024

When a campaign goes viral, it can lead to a surge in downloads, increased brand awareness, and, ultimately, greater success for an app. Offer Irresistible Incentives People are more likely to download and share an app if they perceive a benefit. Craft a Compelling Hook The hook is the first impression the app will make.

Viral 78

Viral How To Advertising Advertising 78

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. It is important for brands to understand that bloggers put an incredible amount of passion, dedication and work into their blogs, so you need to understand the difference between paid and earned influencer relationships.

Fashion 236

Fashion Pitching How To Real Estate 236

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78

Cision

NOVEMBER 8, 2016

Why not offer them more products in exchange for one or more of the following: Product review on their blog, if they have one. Download Encouraging Awareness: New Tactics & Opportunities for Product Marketing for more innovative ways to reinforce your message across digital, social and offline channels.

Brand 292

Brand Branding How To Social Media 292

Sword and the Script

JANUARY 21, 2025

While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. Pocket Casts is my podcast app of choice.

Google 156

Google Course Survey YouTube 156

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

SEPTEMBER 27, 2021

Get all the information you need about your social media campaign performance and the full reach of your events, and instantly access customizable, embeddable and downloadable social media reports that you can share with anyone inside and outside your team.

Social Media 369

Social Media Media Enterprise Viral 369

Sword and the Script

NOVEMBER 19, 2024

The full report is available for download here – Brand & Demand: Marketing’s Great Love Story. That speaks volumes because the only thing better than winning in business – is winning in business with friends.

Study 148

Study Brand Branding Marketing 148

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared media is also known as social media. Owned Media. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

FEBRUARY 7, 2018

It’s a free download in the Google Analytics Solutions Gallery. If you’re new to Google Analytics and have no idea where to start, talk to your webmaster or IT fellas and get them to download this dashboard and show you how to access it. You should be able to track what happens with the content in your blog and newsroom.

Tools 207

Tools Analytics Google Measurement 207

Onclusive

JULY 18, 2017

But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. It’s important to know how your own blog content fares in comparison to earned or newswire content.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

SEPTEMBER 18, 2017

Subscribe to the Cision blog to keep an eye out for the rest of this video series. . Take the time to download and read the entire report it’s fascinating. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked?

Journalism 251

Journalism Social Media Media Study 251

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. If you have a decent amount of blog content, the answer is probably yes. In fact, the more blog content you have on a single subject, the less work you’ll have to do to create something completely new.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Melissa Agnes

SEPTEMBER 9, 2014

Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords. by creating press releases, posting to your corporate website, blog or dark site , etc.).

Crisis 222

Crisis Crisis Management Engineering Exercises 222

5W PR

MARCH 2, 2025

Key performance indicators should include: Media mentions and sentiment analysis White paper downloads and engagement metrics Webinar attendance and participation rates Social media reach and engagement Speaking invitation frequency RFP win rates influenced by thought leadership Regular stakeholder surveys help gauge perception changes over time.

Leadership 78

Leadership Technology Policies Case Study 78

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Prowly

FEBRUARY 28, 2025

Today's audiences consume news through different channels, such as social media, blogs, and niche industry influencers, rather than mainstream press releases. Many brands now have direct communication channels with their audiences, such as owned media (blogs, websites, email lists) and social media platforms.

Analytics 104

Analytics Measurement Tools Social Media 104

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. There is more to discover in our whitepaper on this subject—download it below.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. This blog was originally published by Geoffrey Moore on LinkedIn. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Regular readers know this blog has covered many studies over the years (i.e.

B2B 178

B2B Study Consumer Report 178

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. E-books and Whitepapers: Offer in-depth guides on PR topics that potential clients can download in exchange for their contact information.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

JUNE 1, 2017

See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? How much Web traffic comes from a story about your organization?

Measurement 200

Measurement Analytics Google Data 200

5W PR

DECEMBER 9, 2024

Understanding Mobile App Retargeting Mobile app retargeting is a targeted advertising technique that involves delivering personalized ads to users who have previously downloaded, used, or shown interest in an app. Offer various channels for customer support, such as email, chat, and phone.

Mobile 78

Mobile Advertising Advertising Engineering 78

Cision

MAY 25, 2017

No one wants to read a blog post that just raves about how great a product is. While people continue to tune out advertisements, download ad blockers and avoid banner ads at all costs, they are connecting with more stories and watching more video than ever online.

Advertising 272

Advertising Advertising Storytelling Media 272