Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Simply: do they work? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Also, when pitching print magazines, consider the necessary lead time. Do you prefer a weekly, monthly or quarterly calendar?

Pitching 136

Pitching Video Interviews Report 136

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Take the byline and convert the information to a blog post. The provocative round-up featuring a popular brand ‘s latest line extension?

Interviews 136

Interviews Pitching Infographics Print 136

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. Why does your audience need it?

eBook 100

eBook Newspapers Writing Print 100

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 If you enjoyed this blog post you may like to receive future posts as they are published, via email. 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

APRIL 12, 2021

An effective way to do this is to have QR codes on the company’s business cards or other promotional printed materials so that when other attendees scan the code, they’ll be taken to the company’s contact number or other contact information about the company.

Publicity 88

Publicity How To Consumer Print 88

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed?

Radio 120

Radio Interviews Print Travel 120

Stephen Waddington

OCTOBER 16, 2018

You can read her contribution on her blog. You can buy the book in print for £29.39 She writes about the drive to professionalism in PR, and how young people hold the key to bringing about change thanks to their commitment to qualifications and professional development. His words will resonate with anyone working in modern practice.

Handbook 114

Handbook Community Print Writing 114

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Case Study 115

Case Study B2B Study Marketing 115

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. Whether your blog receives comments or not. Biz [sic] results = registrations, downloads, etc… on the way to Sales.&#.

Analytics 88

Analytics Publicity Print Measurement 88

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. Asking random questions won’t do the trick. their value.

Social Media 120

Social Media Marketing Media Study 120

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Be sure to download our list of do’s and don’ts for your brand story. What message would it try to convey?

Branding 156

Branding Brand How To Storytelling 156

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. Website/Blog. you may want to give Xero a try.

Tools 78

Tools eBook Print System 78

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 110

Case Study Marketing Study Content Marketing 110

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Makeda Waterman is an online media journalist of 4 years with blog features on CNBC Make It., Write Off Job Expenses.

Print 78

Print Resources Technology Interviews 78

Stephen Waddington

JANUARY 20, 2019

It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Twitter: conversation not traffic My PESO blog was retweeted 15 times and liked 50 times within 24 hours. I’ve stopped spamming out my blog posts as they’re published.

Twitter 61

Twitter Print Crisis Travel 61

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stuart Bruce

OCTOBER 1, 2015

The 30 chapters will be published individually over the next few weeks, so I’ll post a copy on my blog when my chapter is released. You can download PRstack #2 as a free ebook or if you’re like me a digital geek who loves print you can order a print copy from Blurb.

Strategy 60

Strategy How To Print eBook 60

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. Want more blogs like this? The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Presspage

JULY 25, 2018

Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? If you don’t want files to be altered, mention that.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. More info here.

Marketing 92

Marketing Local Crisis Management International 92

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. Blog about it. Print it out and mail it out to your ABM targets. 40% say live events.

B2B 67

B2B Report Marketing Survey 67

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

DECEMBER 21, 2017

Download Our Free Content Marketing Calendar Template To Start Planning For 2018. percent from outbound leads like prints and advertisements. For example, while their blog has lots of good content and quality traffic, it doesn’t direct readers to their main offerings. This applies not just to blogs but to other content channels.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 92

Meeting Media Journalism Education 92

PR in High Definition

APRIL 23, 2020

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62

Energy Sports Print Web 62

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 91

B2B Social Media Company Marketing 91

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48