Polaris

DECEMBER 10, 2014

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can’t blast out a link to your latest ebook. You can email them your blog to promote engagement. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Get our free “A Roadmap to Multimedia Storytelling” ebook now!

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! I’ve blogged about them before, but if you haven’t checked it out yet – go take a look.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The post Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations? The stark divides between the cultural norms from generation to generation have always been fascinating to me.

Blogging 213

Blogging Ethics Leadership Course 213

Polaris

NOVEMBER 30, 2014

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128

Blogging eBook Writing Web 128

Melissa Agnes

OCTOBER 13, 2014

Agnes + Day offers two resources that address each of these questions, not to mention the numerous blog posts on the proper and strategic use of hashtags – both for campaigning and for crisis communication. Over the coming days and weeks I will be addressing these concerns through this blog. Answering these concerns.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content.

Conference 171

Conference eBook Content Marketing Brand 171

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. eBook Future of Marketing Marketing Technology' Zach Burrus. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Melissa Agnes

SEPTEMBER 14, 2014

Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog. Check out her ebook “Practice Safe Social” Thanks to Chris for taking the time to have this interesting conversation with me! Learn more about what we do and how we do it: [link]. Follow Chris on Twitter: @cksyme.

Social Media 249

Social Media Crisis Media Pinterest 249

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media. The problem?

eBook 141

eBook YouTube Video Social Media 141

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Top Blog Posts About Newsjacking Want to learn more about newsjacking? Check out our recent ebook: Newjacking in the Age of Cancel Culture. So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing articles with other communications and marketing professionals. Doctor Spin | The PR Blog. Learn more: The Paradox of Prominence Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Journalism Analytics Privacy 52

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today. To stay up to date on insights, news, and trends regarding the always-changing public relations industry, be sure to subscribe to the blog.

Tools 170

Tools eBook System Trends 170

Polaris

DECEMBER 13, 2014

Top-of-the-funnel content options the company should consider include: eBooks—e.g., Blog posts—e.g., eBooks—e.g., Blog posts—e.g., The company’s bottom-of-the funnel content options include: Blog posts—e.g., Top 10 tips to collect outstanding accounts from difficult customers. Instructional videos—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Doctor Spin

JANUARY 28, 2025

Example of a deep content structure: Level 1: Articles Level 2: Content Upgrade Level 3: Resource/Lead Magnet Level 4: Ebook Level 5: Online Course Ideally, the users engagement should determine when the information need has been fulfilled, not the limitations of the websites available content. What should you study next?

eBook 52

eBook Web Course Strategy 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Content marketing involves much more than just writing blogs. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant.

Infographics 120

Infographics eBook Content Marketing Video 120

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. Content distribution channels can be divided into owned channels (website/blog, email newsletters, social media, etc.), earned channels (media coverage, guest blogging, sharing on social, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Doctor Spin

JANUARY 28, 2025

Doctor Spin | The PR Blog. Please support my blog by sharing articles with other communications- and marketing professionals. Doctor Spin | The PR Blog. This is due to conversion cannibalism, where different call-to-actions punish each other. 1 Silfwer, J. 2015, October 4). Beware of Conversion Cannibalism. 2015, October 4).

Web 52

Web eBook Course Study 52

Communications Conversations

MARCH 8, 2019

For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. For years, I have been doing the same thing on this blog–and now, on the Talking Points Podcast and e-newsletter. A couple weeks later, they click on a blog post you share they found interesting.

eBook 102

eBook LinkedIn Brand Branding 102

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 147

Content Marketing B2B Marketing eBook 147

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Create a social media content calendar. Design a website. Develop appealing slide presentations and more!

Resources 120

Resources Marketing Small Business eBook 120

Doctor Spin

NOVEMBER 13, 2024

Doctor Spin | The PR Blog. Please support my blog by sharing articles with other communications and marketing professionals. Doctor Spin | The PR Blog. Split Sessions: Recognition, Rewards, and Feedback. Thanks for reading. ANNOTATIONS [ + ] ANNOTATIONS 1 Kahneman, D., & Tversky, A. Econometrica, 47(2), 263–291.

Leadership 52

Leadership Course Analysis eBook 52

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Typically, a 1000-word blog post per week is effective, with scheduling of downloadable e-books and newsletters slotted quarterly to keep pipeline varied and full.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Melissa Agnes

FEBRUARY 19, 2015

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs. And much more.

Google 165

Google Crisis Crisis Management Crisis Communications 165