Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

MARCH 1, 2024

By “pitching” themselves to these avenues, aspiring PR professionals can increase their chances of finding entry-level opportunities and kick-starting their careers in public relations. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

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Case Study SEO Film Video 178

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. You can think of a landing page as the catcher in a baseball game—it’s there to catch the traffic your marketing team is pitching to your targeted audiences.

eBook 69

eBook Tools B2B Examples 69

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. The tips below highlight some key areas to consider when pitching as a guest blogger.

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Pitching How To eBook Blogging 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

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B2B Leadership Customer Service eBook 147

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Elevate your Pitch Game. Improves Content Strategy. Integrates your Business .

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Marketing eBook Pitching Radio 89

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Blog about it. Ken Wheaton is Advertising Age ''s managing editor.

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Pitching eBook How To Pinterest 64

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Having a blog has also led to new business.

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

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B2B Social Media Media Education 170

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. .

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Data eBook Strategy Pitching 95

Presspage

APRIL 15, 2019

download our free ebook on the role of SEO in PR. Branded content in your online newsroom or corporate blog can have a positive impact on SEO. Once you’ve found the right story, maximize your possibilities for coverage - and valuable backlinks - by pitching it to the right people. Looking for a more in-depth guide?

SEO 60

SEO Engineering eBook Google 60

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

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Case Study How To Study Pitching 90

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Please support my blog by sharing it with other PR- and communication professionals. We are all captives of the picture in our head—our belief that the world we have experienced is the world that really exists.” — Walter Lippmann Subscribe now and get a free ebook on how to get better PR ideas

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Wikipedia eBook Journalism Crisis 52

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. The Soft and Subtle PR Pitch of Content Marketing. HARO: Good PR Pitches have a Long Shelf Life.

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Media Relations Media Interviews Pitching 60

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Public relations budget and resources.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. What is a PR Strategy? Tell a compelling story. the brand’s story. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Public Relations Sydney

DECEMBER 7, 2014

Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas. The ability to minimise bad thinking? Deconstruction.

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eBook Analysis System Data 52

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials.

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Infographics Data Case Study Content Marketing 68

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference eBook 75

Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. A third example of a program is running a corporate blog like a news site. That’s fine to start with. Over time you can add volume.

Marketing 173

Marketing eBook Guidelines B2B 173

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Is this clear? Do you have any questions?

How To 52

How To eBook Wikipedia Viral 52

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

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Pitching eBook Retail Newspapers 40

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Sure, we developed content and we wrote email marketing pitches and purchased ads. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Solo PR Pro

FEBRUARY 11, 2016

blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Identify which industry or trade publications, blogs or online news sources your key target audiences are reading and getting their information from. Next steps.

How To 40

How To Guidelines Pitching Writing 40

The Resolution Blog

JANUARY 8, 2018

New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

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Tools Publicity Measurement SEO 137

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Doctor Spin

DECEMBER 7, 2023

It encompasses recognising and composing musical pitches, tones, and rhythms. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Hustle and pitch. Is the content good, great, or bland? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year. I’m open to pitches on these, but please read this first.

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B2B Marketing Survey Software 114