Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Customer touchpoint sensing.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

AUGUST 24, 2020

Sitting on top of that industry-leading database is an unparalleled analytics engine that sifts and analyzes all that data and metadata in innovative new ways.One example of that is the Power of Voice metric that Patrick and his team invented. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Onclusive

DECEMBER 6, 2021

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences. Even if you can’t change your voice, you can always improve your technique.

Engineering 383

Engineering Hotels System Television 383

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Cision

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 0

Measurement Media B2C B2B 0

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

Onclusive

JULY 7, 2021

Example soundbites: “PR measurement,” “insights,” “media monitoring” Keyword tracking and optimization, a practice that’s usually thought of for search engine optimization (SEO), is central to most companies’ ongoing data analysis efforts.

Brand 370

Brand Branding SEO Engineering 370

Cision

JULY 12, 2017

Meta descriptions are the little snippets of words that show up below your page links in search engines. Especially since search engines may automatically pull top image results into any web search, you should take advantage of this opportunity by including descriptive image titles in your photo and image uploads.

Brand 236

Brand Branding Engineering Web 236

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Brand 234

Brand Branding Reputation Crisis 234

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. That’s why most companies have their own blog, where their loyal customers can follow along for news and information.

Infographics 283

Infographics Consumer Video Examples 283

Onclusive

SEPTEMBER 14, 2021

Communications teams can now enjoy the full breadth of a unified media relations, monitoring and reporting platform without sacrificing the accuracy and sophistication of industry-leading data science and engineering. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

Media 369

Media Software Pitching YouTube 369

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

JANUARY 22, 2020

How is Onclusive’s AI-driven sentiment measurement engine different from other sentiment analysis solutions on the market? . Further, accurate sentiment understanding is critical when researching topics and subject matter related to companies’ communications strategies. .

Analysis 376

Analysis Measurement Engineering Analytics 376

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. When you create valuable content resources your customers find to be interesting and informational, you will be able to build the relationships—and search engine results—that can drive revenue for your organization. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 19, 2017

93 percent of all online traffic comes from a search engine. Search engines drive 300 percent more traffic to sites than social media. For example, while their blog has lots of good content and quality traffic, it doesn’t direct readers to their main offerings. This applies not just to blogs but to other content channels.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

Cision

JUNE 7, 2017

She dominated SEO (search engine optimization) on the word “Christina.” With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. ” She had all the “Google-Juice.”

Google 319

Google Reputation How To Television 319

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. A blog-eat-blog world . Less is more. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Remote PR Jobs

MAY 30, 2024

Research skills can be learned from any role that involves collecting and using data, often within the science, engineering, finance, or health fields. No matter what type of material you are creating– press releases, blogs, social posts, newsletters, or proposals– you must maintain a keen understanding of grammar and style.

Communications 245

Communications Creativity Product Launch Writing 245

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more.

Engineering 86

Engineering SEO How To Resources 86

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Follow-Up Tactics: Additional Content: Publish secondary articles, blog posts, or social media updates to keep the conversation going.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Ronn Torossian

MARCH 27, 2015

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [.].

Company 150

Company SEO Engineering Google 150

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. We invest heavily in research and engineering and it shows!

Technology 195

Technology Comparison How To Software 195

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Do they have a blog? Optimize for search engines.

How To 198

How To Real Estate Web Case Study 198

PRSay

MAY 10, 2022

DON’T lead with the features: National Semiconductor’s Workbench Sensor Designer tool enables engineers to quickly move from concept to simulation to prototype in a few keystrokes. Next time you write a press release, blog post or content-marketing piece, put the reader first.

Case Study 193

Case Study Writing Training Storytelling 193

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Powerful And Unique. Keeping Content Engaging.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JANUARY 10, 2018

We stock our blog with articles discussing trends, addressing concerns, and offering insight that is helpful to our customers. Their blog is aptly called “ Shopify Insider.” Our expertise in the field has really helped our brand stick out,” says Beltran.

Brand 254

Brand Branding Web Content Marketing 254

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. PR offers more bang for the content buck. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. The search engine breaks down queries like these to give people the most relevant result. For example, is the person looking to buy an item?

Google 142

Google Engineering SEO Writing 142

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Probably most of what you believe is “true” about search engine optimization stems from such studies.

SEO 129

SEO Engineering Google Study 129

The Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Leadership 147

Leadership Engineering Enterprise Social Media 147