The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Just recognize that most media now gets found and consumed either on search engines or social platforms. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Measurement 100

Measurement Analytics Social Media Google 100

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

NOVEMBER 8, 2024

This can include blog posts, ebooks, whitepapers, webinars, and case studies. SEO Optimization Optimizing the content for search engines is crucial to ensuring it reaches the target audience. Platforms like Google Ads and social media advertising networks enable companies to create targeted campaigns and measure performance.

Case Study 78

Case Study Marketing SEO eBook 78

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. These keywords form the foundation for content strategy, guiding the creation of content that ranks well in search engine results. Blog posts offer valuable information to audiences.

Infographics 78

Infographics Engineering Comparison Case Study 78

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018.

Measurement 100

Measurement Analytics Google Social Media 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

OCTOBER 4, 2024

Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones. Increased Visibility and Organic Reach News articles, blog posts, and social media mentions can substantially elevate a brand’s online presence.

Publicity 78

Publicity Marketing Crisis Management Engineering 78

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. But how do you find these metrics?

Tools 70

Tools Measurement Strategy Analytics 70

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Onclusive

DECEMBER 6, 2021

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 103

Blogging Survey B2B Analysis 103

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use this feature to note the dates of when you send press releases, land a big piece of earned coverage, post a blog, launch a social campaign or distribute an email newsletter.

Analytics 120

Analytics Google Measurement SEO 120

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Blog articles. Ebook or manual.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 136

SEO Television Measurement Google 136

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Writing 73

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

Media 369

Media Software Pitching YouTube 369

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. Utilizing data to measure the effectiveness of marketing efforts. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO 128

SEO Engineering Google Study 128

5W PR

AUGUST 14, 2024

Performance marketing, a data-driven approach focused on measurable results, has transformed how businesses connect with their target audience. Search Engine Marketing (SEM) This channel has keyword targeting to match ads to search queries relevant to the target audience.

Marketing 78

Marketing Advertising Advertising Data 78

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression. Identifying the most impactful PR initiatives can optimize future campaigns.

Marketing 78

Marketing Case Study Reputation Advertising 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program.

Writing 60

Writing Blogging Content Marketing Web 60

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Storytelling 186

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are a search engine optimization professional, you know this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. The analytics are crucial for providing insight into the value of your production.

Analytics 111

Analytics Content Marketing SEO Data 111

The Resolution Blog

FEBRUARY 11, 2019

It’s an indication of the influence of a website in search engines. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. That should result in the blog being more influential in Google results and having a greater DA score.

Comparison 120

Comparison Engineering SEO Google 120

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Measuring Content Effectiveness. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240