ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use this feature to note the dates of when you send press releases, land a big piece of earned coverage, post a blog, launch a social campaign or distribute an email newsletter.

Analytics 120

Analytics Google Measurement SEO 120

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Measuring Content Effectiveness. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Just recognize that most media now gets found and consumed either on search engines or social platforms. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Measurement 100

Measurement Analytics Social Media Google 100

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Engineering 186

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018.

Measurement 100

Measurement Analytics Google Social Media 100

Melissa Agnes

AUGUST 8, 2014

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. News Engine Optimization—NEO—is Here for PR Pros – by @SpinSucks.

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. A blog-eat-blog world . Less is more. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 66

B2B Measurement Blogging Community 66

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Our old goal was to measure PR, but that is shifting to the need to drive business impact. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are a search engine optimization professional, you know this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 186

Survey B2B Marketing Measurement 186

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts! K: Full plate!

Interviews 223

Interviews Retail Data Engineering 223

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO 129

SEO Engineering Google Study 129

PRSay

JANUARY 4, 2022

Keep this in mind when developing story ideas and angles for blog posts, content-marketing pieces and other social posts. On search engine results pages, newsrooms and other story lists, people read only the first couple of words of your headline. O’Conner, editor of bankrate.com. It’s up to us to be that button.”. Said nobody ever.

Writing 205

Writing Web Training Content Marketing 205

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 137

SEO Television Measurement Google 137

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Search Engine Roundtable. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Writing 73

The Resolution Blog

FEBRUARY 11, 2019

It’s an indication of the influence of a website in search engines. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. That should result in the blog being more influential in Google results and having a greater DA score.

Comparison 120

Comparison Engineering SEO Google 120

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Measurement. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. If not, Google offers a comprehensive FAQ on getting included in the news search engine. You can read all about that here , here , and here.

Google 110

Google SEO Engineering Measurement 110

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Here’s what he had to say: “The penalties against an organization for manipulating — or hiring someone to manipulate — search engine results could be severe.

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Cision

JULY 1, 2016

Social referral traffic is great for both inbound leads and your search engine optimization; and. You can plan and schedule all of your blog content, landing pages, events and social media within one dashboard. It’s always with measurement. But here is what I love the most: CoSchedule.

Social Media 174

Social Media Engineering Branding Brand 174