Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

5W PR

OCTOBER 9, 2024

It encompasses various tactics, including Search engine optimization (SEO), which focuses on optimizing websites to improve their visibility in search engine results pages. With social media marketing, companies use social media platforms to build brand awareness and engage customers.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Marketing 145

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

SEPTEMBER 10, 2024

Search Engine Marketing (SEM) Paid search involves bidding on keywords to display ads at the top of search engine results pages (SERPs). Search Engine Optimization (SEO), as a long-term strategy, organic SEO is vital for sustainable traffic growth. Other Channels PPC advertising extends beyond search engines.

Marketing 78

Marketing Engineering Advertising Advertising 78

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

5W PR

NOVEMBER 20, 2024

Understanding App Store Optimization (ASO) ASO involves a combination of technical and marketing strategies aimed at making an app more attractive to users and search engines. Content Marketing Create informative and engaging blog posts related to the app’s topic. Advertise the app on search engines like Google.

Marketing 78

Marketing Engineering Advertising Advertising 78

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. The benefits of monitoring social media as a regular business operation. Connect with her on LinkedIn.

Social Media 249

Social Media Crisis Media Pinterest 249

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. These keywords form the foundation for content strategy, guiding the creation of content that ranks well in search engine results. Blog posts offer valuable information to audiences.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

OCTOBER 4, 2024

Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones. Increased Visibility and Organic Reach News articles, blog posts, and social media mentions can substantially elevate a brand’s online presence.

Publicity 78

Publicity Marketing Crisis Management Engineering 78

5W PR

NOVEMBER 11, 2024

Leverage Social Media to Showcase the Hotel’s Charm Use high-quality images and videos to showcase the hotel’s unique features and atmosphere. Encourage guests to share their experiences on social media using branded hashtags. This can help to improve search engine ranking and increase online visibility.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

OCTOBER 17, 2024

Social Media Engagement Social media platforms offer a powerful way to connect with consumers and build brand awareness. Moreover, running contests and giveaways on social media can be a fun and engaging way to increase follower count and generate leads.

Strategy 78

Strategy Mobile Marketing Retail 78

5W PR

JUNE 3, 2024

It is a blend of art and science, optimizing websites and content to achieve a prime position on search engine results pages (SERPs). On-Page optimization Fine-tuning website content, page titles, meta descriptions, and image alt tags with target keywords to enhance search engine comprehension and ranking.

SEO 78

SEO B2B Engineering Leadership 78

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Blog About It. A great way to boost the exposure of your press release posts is to blog about them.

Social Media 76

Social Media Media Mobile Infographics 76

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

NOVEMBER 8, 2024

Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis. This can include blog posts, ebooks, whitepapers, webinars, and case studies.

Case Study 78

Case Study Marketing SEO eBook 78

5W PR

OCTOBER 22, 2024

Some key channels to consider include Search Engine Optimization, which is simply optimizing the website content to rank higher in search engine results, making it easier for potential customers to find the business.

Travel 78

Travel Marketing Engineering Advertising 78

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Give me some context!

Social Media 68

Social Media Media Video Facebook 68

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Optimize the business website and content for search engines (SEO) to rank higher in search engine results pages (SERPs). Use displays, banners, and other materials to promote the product at retail locations.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 103

Blogging Survey B2B Analysis 103

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. Fear will be your downfall, not social media.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Auditing and optimizing your social media presence. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347