Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.).

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Auditing and optimizing your social media presence. Auditing and optimizing your social media presence.

Branding 234

Branding Brand Reputation Crisis 234

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

DECEMBER 19, 2017

The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search. 93 percent of all online traffic comes from a search engine. Search engines drive 300 percent more traffic to sites than social media.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Cision

JULY 12, 2017

Meta descriptions are the little snippets of words that show up below your page links in search engines. Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. Appropriately Descriptive and Branded Meta Descriptions.

Branding 236

Branding Brand Engineering Web 236

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Social Listening: Text vs. Visual.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. That’s why most companies have their own blog, where their loyal customers can follow along for news and information.

Infographics 283

Infographics Consumer Video Examples 283

Melissa Agnes

AUGUST 31, 2014

Within her book, Gini discusses the impact that the search engines and social media have on your reputation, how to go about monitoring and managing it, and what PR and communication professionals absolutely need to know and understand today, in order to continue to be at the top of their game. Connect with Melissa on LinkedIn.

Reputation 216

Reputation Crisis Internal International 216

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. For more fundamentals on how to pitch the media , see this earlier post. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Social Media 246

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Sure, many in PR have jumped on the social media and content marketing bandwagons.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.

How To 282

How To Storytelling B2C Measurement 282

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? This could be in written blogs, headers, internal links and URLS. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Anewstip is a search engine used to find journalists and media outlets who have posted about a topic on Twitter. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. 626 793 4911.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

JULY 1, 2016

Here she discusses how social media fits into this omni-channel approach and why brands must embrace the PESO model if they hope to succeed in the ever-evolving PR and communication landscape. How can the PESO model help brands achieve success on social? But here is what I love the most: CoSchedule.

Social Media 174

Social Media Engineering Branding Brand 174

Deirdre Breakenridge

FEBRUARY 5, 2015

And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints. So when I speak, it’s an engine of revenue. The three brands work in harmony.

Engineering 150

Engineering Writing Corporate Branding 150

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR for Anyone

NOVEMBER 5, 2021

2) Do you have at least one social media platform that you are active on? 3) Are you using the same colors and fonts on your website and your social media header(s)? 4) Have you guest blogged or written for a high-ranking site? 5) Do you regularly pitch the media? Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate Google LinkedIn Social Media 130

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads.

Marketing 195

Marketing Advertising Advertising System 195

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. With AI, there are groups across industry, academia and government focused on this.

Enterprise 187

Enterprise Tools Technology Privacy 187

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 158

B2B Leadership Marketing Software 158