Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget.

Measurement 0

Measurement Media B2C B2B 0

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience.

How To 78

How To Media Case Study Technology 78

Onclusive

JANUARY 22, 2020

How is Onclusive’s AI-driven sentiment measurement engine different from other sentiment analysis solutions on the market? . “This new innovation represents the next evolution of AI-driven communications technology and our corporate commitment to advancing the state-of-the-art in media monitoring.

Analysis 376

Analysis Measurement Engineering Analytics 376

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. What this person has demonstrated is not confidence, but rather, insecurity with the technology. The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk.

Engineering 383

Engineering Hotels System Television 383

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. These courses are probably going to take me months, and maybe years to work through, yet I benefit from what I learn immediately because so much of technology relies on math. And I have.

Google 156

Google Course Survey YouTube 156

Critical Mention

JUNE 29, 2018

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.

Engineering 97

Engineering Interviews Media Software 97

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Also take a tour of their websites and blogs. Do they have a blog? Optimize for search engines.

How To 198

How To Real Estate Web Case Study 198

5W PR

DECEMBER 5, 2024

For example, AI-powered recommendation engines can suggest additional services or upgrades based on a guest’s preferences and past behavior. The Future of AI in Hospitality Marketing As AI technology continues to evolve, its potential to revolutionize the hospitality industry is immense.

How To 78

How To Marketing Trends Data 78

5W PR

DECEMBER 3, 2024

Share blog posts, webinars, or tutorials that address specific customer pain points. AI-powered personalization engines are tools that use machine learning to analyze customer behavior and deliver highly personalized recommendations. Some organizations may be hesitant to embrace new technologies or processes.

How To 78

How To Marketing Privacy Data 78

Ronn Torossian

OCTOBER 30, 2017

The latest … three female engineers at Uber Technologies Inc. The post Women Sue Uber for Equal Pay appeared first on 5WPR CEO Ronn Torossian Founder's Blog. That seems to be where Uber is these days. have filed a discrimination suit against the company for gender and race bias.

Crisis 150

Crisis Engineering Technology Blogging 150

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Technology Tools Privacy 186

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. That’s because we invest heavily in research and engineering – and it shows. Customer Support.

Media 195

Media Customer Service Enterprise Technology 195

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? This could be in written blogs, headers, internal links and URLS. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. The post Promoting STEM Toys With PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm. These partnerships create authentic learning experiences while demonstrating product value.

Strategy 78

Strategy Education Video Storytelling 78

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This is why audience identification is so important to marketing.

B2B 191

B2B Leadership Marketing Software 191

ImPRessions - Crenshaw Communications

MAY 8, 2017

Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. ” He specifies the recent and highly publicized missteps by major brands, from Uber to United, which have been well covered in our own blog. First, the changes in what we do.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods. AI can help.

Blogging 73

Blogging How To Engineering Writing 73

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study.

Marketing 195

Marketing Advertising Advertising System 195

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Onclusive

NOVEMBER 16, 2017

Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. NEO (News Engine Optimization). Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Owned Media Readership. Power of Voice.

Media 186

Media Measurement Software Engineering 186

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. Now let’s bring mobile technology into the picture. It involves your website. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Deirdre Breakenridge

JANUARY 8, 2018

ET, on all things search and Search Engine Optimization (SEO). Does having a personal website/blog help PR pros better understand SEO? . What advice do you have for students and PR pros wanting to start their own blog? This was an important question and one that should be explored beyond one student or one blog post.

SEO 150

SEO Twitter Engineering Community 150

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. But what’s older is still news.

Internal 148

Internal International Tools Software 148