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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344
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Blogging Tips for PR Pros

Deirdre Breakenridge

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282
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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

Deirdre Breakenridge

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

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What We Learned From Refreshing a Decade’s Worth of Blog Content

Contently - Strategy

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Identify which stories to save vs. toss The first step involved determining if a story was worthy of updating or if it needed to be removed from the blog entirely.

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Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%). As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 276
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5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

Facebook 162
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2022 Social Media Trends Part 1: Instagram and Facebook Marketing Strategy

Shift Communications

In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. TL; DR: Facebook is still worthwhile, but the algorithm disfavors organic brand content and truly forces a paid strategy.

Instagram 164