Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

APRIL 15, 2025

>>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Marketing 150

Marketing B2B Survey Comparison 150

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. And I’m not the only one who thinks so, Google thinks so as well. Google provides you with a tool to check, simply click here and enter in your website URL.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Think Google or Xerox. Sure, it starts with great technology, of the proverbial disruptive variety.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. See you next year! Image credit: Pixabay.

Blogging 160

Blogging Software Google Content Marketing 160

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Google followed and has done the same with Gemini. The promise of democratising knowledge and skills can only be good for practice.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Google Analytics. These five tools can do just that.

Tools 207

Tools Analytics Google Measurement 207

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. A recent study from Backlink.io

Media 268

Media Data Google Report 268

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

JUNE 17, 2020

In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. shows a direct correlation between the length of an article and its appearance on the first page of Google’s search results. Specifically, the average word count of a Google first page result is 1,890 words.

Strategy 273

Strategy Media Television Content Marketing 273

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Technology Infrastructure Updates Preparing for a cookieless future requires updating your marketing technology stack.

Privacy 78

Privacy Marketing Advertising Advertising 78

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

Publicity 214

Publicity Software Fashion YouTube 214

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. 61] appeared first on Sword and the Script.

Software 159

Software Pitching SEO Tools 159

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Now is the perfect time to begin. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Flack's Revenge

OCTOBER 22, 2014

Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. There is a rich collection of media in China and other countries, and a growing focus and interest on business and technology news. You can get by with great U.S.

Government 214

Government Agency Mobile Technology 214

5W PR

JANUARY 27, 2025

Website Traffic and Behavior Google Analytics and similar platforms track how PR activities drive website traffic and influence user behavior. Google Analytics remains essential for tracking website traffic and user behavior, while tools like SEMrush offer additional insights into SEO impact and competitive analysis.

Measurement 78

Measurement Tools Analysis Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. The best way to do this is to maintain a blog.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

5W PR

APRIL 15, 2025

Google’s Performance Max campaigns exemplify this trend, using AI to distribute ad spend across channels automatically. Privacy-First Advertising Frameworks The advertising industry is rapidly adopting privacy-preserving technologies to maintain targeting capabilities while respecting user privacy.

Advertising 60

Advertising Advertising Privacy Pinterest 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” But the most far-reaching recent example is that of Susan Fowler. A mixed legacy.

Corporate 272

Corporate Reputation Employee Policies 272

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. At the most basic, Google Analytics should be your best friend.

Analytics 170

Analytics Measurement Data Technology 170

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. What Publishers Are Suing AI Technologies? Lets look at that next.

SEO 62

SEO Journalism Radio Google 62

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.

Media Relations 179

Media Relations Media Print Software 179

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . This one bears repeating because it’s a PR person’s best friend.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news. Articles in their raw form aren’t measurable. Cool beans. What does that mean for PR?

Measurement 150

Measurement Analytics Product Launch Data 150

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. Top 10 PR Blog Posts of 2021. But don’t worry. We’ve done the research for you.

Automotive 76

Automotive Mobile Technology Transportation 76

Cision

MAY 16, 2015

PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. Google Analytics should be a part of every PR pros toolkit. Want to learn more about Google Tag Manager? Read our blog post here! Tag Management.

Measurement 120

Measurement Tools Analytics Google 120