Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 117

Ethics Product Launch Data Trends 117

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

JANUARY 16, 2025

Securing Media Coverage Targeting beauty publications, lifestyle blogs, and digital platforms that cater to the brand’s target audience is crucial. Press releases should be concise, informative, and engaging. Highlight new product launches, brand collaborations, and unique stories that pique media interest.

Brand 78

Brand Branding Marketing How To 78

5W PR

FEBRUARY 1, 2025

This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Is it enough to post it on your own website or blog ?

SEO 279

SEO Print Financial Product Launch 279

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To Internal 104

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? It’s another strong way to share expertise, of course, but content can also run on informed opinion. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet.

B2B 147

B2B Pitching Case Study Local 147

Prowly

JANUARY 31, 2025

Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns. It's the results of your PR campaigns, and as such, make up an important part of brand analysis.

Analysis 104

Analysis Brand Branding How To 104

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

Waxing UnLyrical

OCTOBER 12, 2016

I (smartly, I might say) hired Shonali Burke to whip my butt into gear, convince me to take measurement seriously and to get all social with the promotion – of which, she said, I had boatloads to do (she actually said something else, but WUL is a family-friend blog). I first had to provide something of value in exchange for information.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. In the current environment, there’s a world of data available to help inform program strategy and measure success. The silver-bullet theory. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

MARCH 30, 2016

In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. We are bombarded with information. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. But is that true?

Instagram 120

Instagram Video Brand Branding 120

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 139

eBook Product Launch Software Internal 139

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 173

Survey Media Relations Pitching Media 173

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

Trends 120

Trends Communications Big Data B2C 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.

Video 119

Video Communications Strategy Product Launch 119

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. All in all, public relations is a marathon, not a sprint. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Press releases need to be deliberate and include critical pieces of information. A press release is designed to promote specific and essential information about your business. This includes: Blogs. Digital groups.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

Product Launch 78

Product Launch Marketing Video Education 78

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. They want to get on Nissan’s site, get the information they seek and get off. . Here are a few areas every online newsroom should offer: 1.

Automotive 117

Automotive Mobile Video Interviews 117

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. This can include news articles, blogs, and videos. This will help you stay informed on the latest developments and changes in your field. It can also provide valuable information on PR trends you can utilize in your strategy.

Google 91

Google Publicity Customer Service Web 91

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Building long-term authority SEO forms the framework for a robust online presence by positioning the website as a reliable information source in its niche.

SEO 78

SEO B2B Engineering Leadership 78

5W PR

DECEMBER 5, 2022

That means looking into the types of media that the target audience enjoys, whether any of them are relevant to the company or its solutions, taking note of each media, and gathering other important information about the audience. The post Implementing a PR Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Product Launch Company Publicity 88

Sword and the Script

JUNE 13, 2023

The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Or just reply to this message if you are a subscriber and receiving blog posts by email. What do they find credible?

Journalism 147

Journalism Media Relations Report Media 147

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78