Business Wire

APRIL 14, 2021

Social media updates. We're more informed now than we've ever been. Breaking news. Live videos. Push notifications. 24/7 news cycles. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Branding 78

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

NOVEMBER 22, 2024

Strong relationships with journalists are cultivated by providing valuable information, resources, and exclusive access. Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Respond promptly to media inquiries.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear.

Sports 122

Sports Travel Newspapers Media Relations 122

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Arm them with information and let them know when to escalate to others.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. In our first blog in the series, we dive into Facebook and Instagram. By Lisa Zanchi, Director, Digital Marketing.

Instagram 164

Instagram Social Media Facebook Trends 164

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

Sword and the Script

APRIL 15, 2025

One finding, in particular, stood out, when the survey asked about the source of information that informs purchasing decisions 24% of respondents said they prefer traditional media; 25% of respondents said they prefer emerging media; and 51% of respondents said they prefer a mix of both.

Marketing 150

Marketing B2B Survey Comparison 150

Stern + Associates

NOVEMBER 21, 2024

Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time. Focus on Impact: Thought leadership should not only inform but also inspire. Consistency Matters: Establishing thought leadership requires consistent, high-quality content.

Leadership 133

Leadership Reputation Branding Brand 133

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. Deirdre’s collection of research can inform all of us of how we can understand each other’s fears and aspirations, find common ground, and ultimately come together to build a better world. Commit to Action.

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

NOVEMBER 27, 2024

By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation. Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

OCTOBER 18, 2024

That means creating high-quality content that is informative, engaging, and relevant to the target audience. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Interviews 250

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

Advertising 116

Advertising Advertising Social Media SMB 116

5W PR

JANUARY 20, 2025

AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks. Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Encourage players to join online forums, social media groups, and Discord servers where they can interact, share experiences, and provide feedback.

Video 78

Video Trends Marketing Advertising 78

Prowly

FEBRUARY 28, 2025

If you get high impressions or media pickups, it won't necessarily result in more meaningful engagement, increased brand credibility, or more sales. Decline of traditional media influence. In other words, your press release can get media attention, but it won't necessarily break through to the right audience.

Analytics 104

Analytics Measurement Tools Social Media 104

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

NOVEMBER 25, 2024

Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Share positive reviews and testimonials from loyal customers on social media.

Hotels 78

Hotels Crisis Marketing Policies 78