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There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy.
Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.
One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases. This blog post showcases some of our best – and free! press release enhancements designed to increase the appeal and usefulness of your news to your readers.
Therefore, reporting through influential international business media is generally recognized as one of the most effective ways. At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image.
See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.
Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.
Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.
Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.
As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.
A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We also did external comms (PR), internal comms, social media and analyst relations. Strive to “cover” your industry the way the news media once did.
In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. The five strategies shared in this blog series can help you do just that.
The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.
A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.
Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million users TikTok : 74.14 million users YouTube : 61.39
Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.
Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.
Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).
A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . Set your goals. Define your KPIs.
This blog is provided by the IPR Organizational Communication Research Center How do organizations get in contact with clients and staff during a cyber-attack? And how do they keep up urgent operations?
Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Yellowdig is an internal collaboration tool. I discovered.
This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. We exist with and through them as they organize and structure our life from the beginning through to the end.
Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors account for both the external legal environment that your business operates in and your internal corporate policies. What is PESTLE analysis? Legal factors.
We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.
The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million (84.6% of population) Facebook : 26.59
The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The most effective releases will continue to blend traditional PR principles with new digital capabilities.
As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?
In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . Earned media articles are what PR professionals hope their news releases and media outreach generate.
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.
The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million users in 2023 LinkedIn : 2.70
Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. The post How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth.
In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.
Women continue to make strides in the media landscape, but there's still work to be done. We're looking at a few strategies to improve the representation of women in media.
These AEs and CSMs serve as internal advocates for customers. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process. Their duties include everything about the account post-sale. First, it has a halo effect.
This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members.
Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.
FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.
In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.
This includes providing regular updates through press releases, blog posts, and social media. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This involves identifying the root cause, implementing corrective actions, and improving internal processes.
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