Rock the Status Quo

NOVEMBER 12, 2014

Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Pitch some fast blog post ideas related to their audience and their needs. Land them a speaking gig, webinar or podcast opportunity. Google is your BFF for this. Do they have marketing collateral?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Leadership 246

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. Pursue the APR. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

Onclusive

OCTOBER 26, 2017

This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing Institute discussed with Heidi Sullivan, President of HKSully Consulting , the challenges of true integration and measurement that actually demonstrates an impact on business results.

Measurement 199

Measurement Marketing Content Marketing Software 199

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 102

Blogging Facebook Twitter How To 102

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 141

eBook YouTube Video Social Media 141

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. As we mentioned in last week’s blog (and we’re clearly really excited about this!), Stay organized with everything in one place.

Measurement 195

Measurement Pitching Data Media Relations 195

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Interviews. Register for Gini Dietrich’s webinar today!

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

SEPTEMBER 1, 2015

Join his free webinar on Sept. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions and contentious client meetings. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 88

Blogging Facebook Twitter Measurement 88

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman. This year’s theme is “Doing the Right Thing.”

Ethics 158

Ethics Banking Pitching Analysis 158

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)?

Interviews 120

Interviews Comparison Video Exercises 120

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Will you blog more frequently? Host a webinar series for customers? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Write an ebook?

Survey 90

Survey Content Marketing Marketing Measurement 90

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 149

Communications Employee Leadership Writing 149

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 78

Blogging Twitter Creativity Facebook 78

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools. This is a good thing!

SEO 120

SEO Web Writing Tools 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Branding Brand Trade Shows 136

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 116

Survey B2B Marketing Interviews 116

MaccaPR

AUGUST 10, 2020

We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Cision

NOVEMBER 11, 2015

Sign up for Ian Greenleigh’s webinar! When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. That way, when you’re ready to pitch, they have an inkling of who you are. Don’t Overlook Bloggers. It ain’t gonna happen.

Pitching 120

Pitching Newspapers Writing Local 120

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

Measurement 105

Measurement Blogging Tourism Social Media 105

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 134

Instagram Technology Resources Employee 134

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Cision

AUGUST 20, 2015

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. Click here to watch her on-demand webinar! I prefer to polish it up.

Skype 120

Skype Software Analytics Interviews 120

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. was looking for a turnkey way to promote our webinars and improve our email targeting efforts. based Deluxe Corp.?

Marketing 91

Marketing Small Business Internal International 91